Analysis of six characteristics of LED display

With the acceleration of urbanization, we can clearly feel that LED display has developed rapidly in China and gradually replaced traditional outdoor static advertising, which is a very good thing for social progress. Its six characteristics have also become its six major advantages. In the near future, LED displays will gradually subvert traditional outdoor advertising.

The six features of the LED display are as follows:

First, the overall development of the industry has reached the scale of scale

The main products of China's LED display industry not only occupy an absolute market in China, but also occupy a certain share in the global market, forming a stable export. The overall quality and reliability of the products have been significantly improved. The domestic LED display application enterprises have performed well in major projects and key projects, and their capabilities in the international market competition and large-scale display system engineering have been significantly improved.

Second, the industry's technological progress is obvious, and technological innovation has played an active role in leading the industry.

The overall technical level of the LED display application industry is basically synchronized with the international development. In the past two years, innovative products have been continuously introduced, the technological innovation in the industry is active, and the product technology development capability is continuously strengthened. Technology development, technical support and technical assurance capabilities to meet specific application needs have been enhanced, and key technologies and mainstream products have matured.

Third, the development of LED upstream industry has obvious effect on the development of display application industry.

The LED industry chain achieves positive interaction between upstream and downstream, new products and new technologies are rapidly applied and applied. Based on the development of LED chip materials, driver ICs, and control technologies, many enterprises in the industry are in LED integrated applications, semiconductor lighting, lighting and lighting projects. And other aspects have formed a certain technical foundation and production engineering basis. On the basis of traditional LED large-screen display technology and products, the share of LED display products in the industrial market has increased year by year.

Fourth, the industrial development is characterized by standardization and intensification

The LED Display Industry Association has been actively promoting product technology exchange and standardization work for many years. It has effectively promoted the standardized development of industrial technology products through product technology standards and product technology testing. Standardization and standardization have promoted the improvement of industrialization level, and the accumulation effect of industrial layout has been reflected. For example, Shenzhen has concentrated more large-scale enterprises. In recent years, an important feature of the development of China's LED display application industry is that the number of large-scale enterprises has increased significantly, the number of medium-sized enterprises has decreased, and the number of small-scale enterprises has also increased. The industry as a whole has changed from the previous olive shape to the dumbbell shape.

5. The major activities have a significant effect on the development of the industry.

In the industrial growth in 2008 and 2009, the driving factors of major events such as the Beijing Olympic Games, the 60th anniversary of the National Day, and the Shanghai World Expo cannot be ignored. On the one hand, we must have a rational understanding on the one hand, and on the other hand, we should take this as an opportunity to seriously sum up experience, actively promote technological innovation achievements, and expand new markets in order to maintain the sustainable development of the industry.

Sixth, the industrial structure is constantly improving and rationalizing in the adjustment

The specialized division of labor in the industry is becoming more and more obvious, and the industrial chain of LED display application products has basically taken shape, laying a good foundation for the continuous upgrading of the industry. At the same time of competition, the division of labor and cooperation in specialized production, technology development, engineering services and other aspects have been reflected in the industry. Market segmentation and outstanding core competitiveness have become new concerns of many enterprises.

LED display outdoor media can not be replaced

Unlike traditional outdoor media, Shenzhen LED display manufacturers are not just outdoor media, but they also have the characteristics and advantages of TV and other media. Moreover, the full-color Shenzhen LED display manufacturer is not just an extension of pure outdoor media and TV media. It has a larger creative space and a three-dimensional space that interacts and communicates with consumers in time and space to meet individual needs and has a digital age. The concept of communication is a unique form of screen.

Outdoor advertising is the oldest form of media in all advertising media. It is born at the same time as trade and is rooted in the city. It is closely related to the economic, cultural and social life of urban people. It is the medium of communication for brands and products. It is also a shining symbol of the city's prosperity and development. These characteristics form a unique and irreplaceable value for outdoor media.

LED display market prospects are worth looking forward to

Green lighting has become the development trend of the lighting industry. Sunlight-illuminated micro-mercury energy-saving lamp projects and LED lighting products projects are in line with the development trend of green lighting industry. Recently, the Board of Directors of Sunlight Lighting reviewed and approved the “Proposal on Partially Changed Investment Projects for Raised Funds”, which is intended to change the micro-mercury environmental protection energy-saving lamp industrialization project part of the 2011 non-public offering of stock investment funds into an annual output. 20 million (sets) LED lighting products industrialization project. The bill will be submitted to the shareholders meeting for consideration this Thursday.

Recently, the Ministry of Industry and Information Technology issued the "China's gradual reduction of the mercury-containing roadmap of fluorescent lamps" in the draft for comments, requiring the gradual reduction of mercury content of energy-saving lamps, and the complete elimination of liquid mercury production process. The threshold of energy-saving lamps has improved. Some small enterprises will be unable to complete the conversion of liquid mercury to solid-fixing process in time due to limited capital and technical strength. In the future, production and orders of fluorescent lamps will be concentrated in large-scale factories with relatively mature technologies. Concentration is expected to increase.

With the development of urbanization, the market value of outdoor LED display will gradually become prominent. Today, the LED display industry is facing the current situation of gradually thinning profits and homogenization competition. In the new market structure, dot spacing is getting smaller and smaller, stability is getting higher and higher, display effect is getting higher and higher, and installation and use are becoming more and more intelligent. It has become the goal pursued by LED display enterprises. For 2014, what kind of development direction will the LED display market usher in? Let us look forward to it together.

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