As the decision-makers of enterprises, the world's chief executives are thinking about what they how to change? Yesterday, at the 2013 Huazhong University of Science and Technology EMBA annual meeting, IBM Greater China Global Business Consulting Partner Ye Guohui read "2013 Year IBM Global Chief Executives Research Report "for Hubei business executives to provide reference. The report is based on face-to-face interviews with 4,183 chief executives from 20 industries in 70 countries. The report points out that chief executives need to shift their focus to an interactive customer experience, and emerging technologies such as social commerce, mobile computing, big data analytics and cloud computing will be the single most important enablers of this transformation. As a world-renowned fast fashion brand, ZARA the shortest 3 days to launch a new product, can launch 12,000 models a year fashion. ZARA can predict consumer preferences? It turned out that ZARA through the global information network for each sale of goods sold, departments, time, customers and other data are recorded, and analyzed through automated programs to sum up the consumer's consumer preferences, Production decisions as future products. In response, Ye Guohui said that customers who can share instantaneously with the world through social networks have more and more initiatives and voices. However, Hubei enterprises also appear to be somewhat weak in how to tap the value of information. A head of a textile company said that the customer's consumer data to understand less, still in the artificial stage, for the next quarter's fashion trends and consumer preferences, it is "with the feeling." In response, Xin Xin, general manager of IBM Central China, said Hubei enterprises have a lot of potential in utilizing big data.
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