Manifen energy woman precise positioning consumer market sing feminism

In the fashion of the latest draft of a French came in, gone weak fiber fine woman, is seen wearing a black lace dress, wrapped in dark leather coat Jinling urban women. Hui Jie Group (formerly known as Man Nifen company), deputy general manager, general manager of quarter marketing quarter told reporters that the city of "energy woman" is our future major consumer groups.

Steady solid Mani Fen nine years ranked first in the industry market share

Mani Fen, the low-key brand in China underwear market for 15 years, revealed at the recent regional conference really Yan: Man Nifen brand not only for nine consecutive years in China underwear market share ranked first, the Hui Jie Group has become the country Knitting Product Quality Supervision and Inspection Center, deputy director of members to participate in the development of China's underwear industry standards.

"This is the business of power?", The reporter asked. Season always habitually looked up at the window, meaningfully, Hui Jie Group focus on the development of sound, pre-sales market is a one-stop stop by the sales team, and then only after the long-term development. In the early days, we did not do too much advertising, focusing on the market, doing product development. More than a decade, we and a dozen world-class enterprises, organizations, in the smart materials, environmental technology, fashion styles and other aspects are relatively advanced. Hui Jie Group, the audience accumulated more recognition is the brand's culture, tonality and product quality.

曼妮芬能量女人精准定位 消费市场唱响女权主义

Accurate positioning "energy woman" brand redistribution

Such a steady development of enterprises, this year began playing Manning Fengyuan "energy woman" theme of publicity in Chongqing, Xi'an, Zhengzhou, Wuhan and other key areas in a series of brand-name terminal communication. Consumers are exposed to not only the conventional content such as the beautiful classroom (underwear knowledge and breast health talks), underwear preferential treatment, but also the concept underwear show led by the new model of the South Silk Road championship. According to reports, underwear show director is the international fashion trends released authority - Carlene Group. This open, avant-garde, generous communication, but also seems to be with the Hui Jie Group, the previous corporate style has "access."

Facing the reporter's doubts, Ji always explained this way: An enterprise can not be immutable. To seek a higher level of development, the enterprise will surely undergo another escalation of brand value. After years of research and analysis, Man Nifen realized that there is a growing ethnic group ... They are full of powerful feminine charm, they have a natural delicate and tempting, they are more adept and hot to show the inherent advantages of making They shine in the crowd; they are "hedonists", the pursuit of happiness is their life goal, they are self-delight, enjoying the moment, eager and willing to try new things; young fashion, and dreams they never give up; they have They are the opinion leaders under the halo. They are confident and demanding. Their aura is enough to deter the crowd. They are also full of "dramatic." They like to show off their glitz in a very exaggerated way. Show their own extraordinary charm. They are the representatives of new women in the new era. It is also almost a new definition of women in an era. Manifen keen insight into their consumer needs, through the product gives her consumer groups to "energy", plug the attractive wings of women, so that women can be sublimated from the inside out. This year a series of concept release, is a reproduction of the energy woman's cultural core, is Man Nifin deep cultivation of underwear industry, another masterpiece.

Feminist guide

New journey of consumer goods

In 2011, all the major events of Man Nifen are produced by international team directors. The underwear on display is European design, buying and handmade. Such a handwriting, on the one hand is the embodiment of corporate strength, brand strength, on the other hand is the Hui Jie Group on the "energy woman" concept and respected.

Now that feminism is not a new term, it is rare in consumer markets. Increasingly independent urban women, intelligent, know how to spoil themselves, which contributed to the feminist voice on the market, Manifen's energy woman is such an echo, the quarter told reporters that his right.

In fact, in recent years, GUCCI, LV are also using the celebrities such as Madonna to promote a clear feminist style. Of course, feminism may not be appropriate in China. Under the influence of 5,000 years of culture in China, more gentle and virtuous women of virtuous and virtuous virtues are only opportunities. Self-cognition has pushed some women into the foreground and given them more opportunities to compete with men for work and competition than many people More treatment on the reward. While busy, they also pay more attention to the enjoyment of consumer goods. Manifen cooperation with the international fashion trends publishing authority, is to create products that fit the needs of this group. From the current situation of several terminal communication, the effect is very gratifying.

Whether it is a steady pre-sales, sales of the king's products, or the successful transformation of the internationalization of the current, the demand for "energy woman" strong brand, Hui Jie Group has been in the underwear industry trying to take the first step. This year, the clear positioning of the Man Nepalese brand not only won the international vision and development blueprint for the enterprise, but also provided a good reference for the entire industry and even the domestic female consumer market. Maybe, everything is just beginning.

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