The correct thinking of marketing come from - r100 children's clothing

All robbers are thinking before the robbery thing: how to grab what I need; all being robbed people are thinking one thing: really unlucky, why it robbed me today! Sales logic is like being robbed people, always feel bad luck, not to blame the customer critical, is to blame competitors chaos! r100 fashion juvenile equipment: 2011 autumn and winter new marketing logic is like a robber before the action, only to study what I should do in the end. It is precisely because of the arrival of well-targeted marketers, coupled with the chaos of marketers, that we are living in the violence of choice and that there are so many and similar products for every product or service category and Brand can choose. In recent years there has also been a hot-word-positioning in sales and marketing. Almost all businesses are researching and positioning related issues. The most crucial problem is that people's right thinking from there! The last living creatures in this world are never the brightest and most powerful, but the most adaptable to the environment. Therefore, people's correct thinking is not from the smart and powerful comparison, the correct thinking of people can only come from the environment! Environment and culture, there is no simple right and wrong, only differences! Kissing a strange lady's hand in the UK is a gentleman's act, a rogue in China; you think good products and services are not necessarily what others think is right, it's like you're the most beautiful woman in the world, and not all men Like you all. The logic of sales that people's thinking is rational, so people's correct thinking from the comparison. The logic of marketing holds that human mind is emotional, so correct thinking comes from identity. So sales-oriented companies are positioning through comparative advantages: I am larger than the number of others, my number of employees more than others, my staff is much higher than the quality of others, my product performance better than others, my The price is much lower than others and so on, as long as I am stronger than all the opponents, I will certainly be selected by the consumer's mind! However, marketing-oriented enterprises have always been through the choice of identity to locate. I do everything, not to tell you how much better than I, just want to tell you that I am the most suitable for you! You chose me, I chose you, this is our choice. Have to talk about the brand here; from the brand positioning, you can judge, your business is sales-oriented or marketing-oriented. Many companies make meaningful names for their brands, at least they say something entrepreneurial and have a visually striking VI; they even make very beautiful stories for the brand, and I do not have the heart to tell him every time , He is just selling, there is no marketing, because they really hard to accept, even very sad. But the fact is: the logic of the brand positioning is declared in the sales logic: This is me, I am better than others! But the marketing logic of brand positioning has always said: I am yours! This is our choice! Reason is used to judge, only the sentimental about the choice! Rational-oriented sales positioning is in a game of victory; only to study how to be stronger than others. Perceptual marketing orientation is to talk about each other's choice of love; must admit that people are stronger than you, the key is to tell each other that you are the most suitable choice! The game is tough, but love is painful. The results of the competition to a certain level, improve a little better than the ascension; people in love is not unreasonable, are the robbers logic! If we treat our clients like this: love at first sight is better than a decade's classmate; if he loves him, he will die; if he has time, he must be soaked together; never to be intimidated by his tears; to lie to him in good faith; to A small thing fierce quarrel; to see other manufacturers a tantrum, even at the threat of breaking up to get some privileges. You must think that this is a complete gangster logic, but you are so in love, this is indeed the logic of marketing! You do not do this, even if you are the most powerful, the last being chosen must not be you! If you really want to achieve a leap from sales to marketing, keep in mind that the right people thinking from the environment, sales positioning is in a game, marketing is positioning a love story.

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