Jinjiang zipper optimization industry chain three years to overcome difficulties

On July 8th, the "Zipper City of China" passed the re-evaluation for the third time under the investigation and evaluation of the China Hardware Products Association's expert group. The gold-letter signboard of this industrial base continues to shine in Jinjiang, Fujian. Zhang Dongli, chairman of the China Hardware Products Association, said: “Jinjiang zipper industry has undergone a financial crisis, the concept has greatly improved, the industrial chain is more and more complete, the structure is more reasonable, and pay more attention to quality, brand, optimize customers and pass Technological transformation improves the craftsmanship and efficiency, making Jinjiang's zipper industry leap forward, laying a solid foundation for the status and influence of China's zipper capital.” This survey lasted three days and the expert group was headed by Zhang Dongli, chairman of China National Hardware Association. Shi Haolan, deputy director general, Meng Fanbo, deputy secretary general, Wang Zhiwu, secretary general of the zipper branch, and Liu Gang, director of the National Standardization Center for Daily Use Hardware, lined up.

During the investigation, the expert group visited the local zipper manufacturers such as local Zhaoxing, Fuxing, Xinyu, Longxing, Xinxin, etc., and upstream and downstream affiliated companies such as Yitai zipper machinery, focusing on the local area after the re-evaluation in 2008. Changes and advancements in the zipper industry. For the three years of development and changes in Zhaoxing Industrial Clusters, Shi Xiaolan pointed out that after the financial crisis, the zipper industry in Jinjiang became more mature, resulting in great changes in scale, quantity, quality, and even technological innovation, especially in the Technological transformation of traditional industries, reduction in staff efficiency, and the use of automation equipment and technology have been further improved. It is hoped that the Jinjiang zipper industry cluster will continue to deepen the industry in the future, to do fine refinement, strengthen the construction of the five centers of technology, R&D, inspection, information, and logistics, and combine the 12th Five-Year Plan of the China National Hardware Association to realize the five major transformations and take the lead in the industry. The forefront.

It is understood that since 2008, there have been 27 new zipper companies in Jinjiang, and the number of enterprises in the industry has reached 153 in total. The total zipper output of Jinjiang increased from 6.08 billion meters in 2008 to 8 billion meters in 2010. The annual output value of zippers and their supporting industries increased from 7.3 billion yuan in 2008 to 10.5 billion yuan in 2010, and the average annual growth rate of zipper companies They are all above 30%.

Wu Qingbin, deputy mayor of Jinjiang City, said that the Jinjiang zipper industry will use this re-evaluation as a new starting point to guide the company's independent innovation, lay a solid foundation, consolidate the quality, and give play to the brand's benefits, and contribute to the development of the zipper industry in Jinjiang and even China.

In December 2007, Jinjiang was re-evaluated by the China National Hardware Association. Since it successfully won the title of “China's zipper capital”, it has achieved rapid, healthy and leaping development. In particular, after the test of the financial crisis, the development of the zipper industry has become more mature and has entered a period of more orderly and healthy development. What is particularly worth mentioning is that in the financial crisis, the entire industry struggles, its psychological quality is improved, its ability to respond to changes is quicker, and it maintains a moderate momentum of development. In a short period of pain, it struggles and the entire zipper industry fails to close down. Maintaining a growth rate of around 5%-9% in production capacity is a miracle in the zipper industry.

In the post-crisis era, the Jinjiang zipper industry entered the scientific development in an all-round way and strides across a new stage of development.

Expanding the layout of the industry and rapidly expanding the industry scale In the past three years, two zipper leading enterprises in Zhaoxing and Fuxing took the lead in launching the nationwide market layout, and established successively in many domestic provinces and cities including Guangdong, Shanghai, Tianjin, Qingdao, Ningbo, and Chengdu. The company, under its guidance, a group of medium-sized zipper companies such as Qunxing, Xinyu, Xinxin, Jinwei, Yitai, Hengfa, Henry, etc. have successively set up offices or special stores and franchise stores across the country to accelerate the pace of foreign expansion. It also led to the development of a group of medium and small zipper companies, and the potential for industrial development has been greatly expanded. According to incomplete statistics, in the past three years, the city has added a total of 27 zipper companies (cum-153), and the number of employees has increased rapidly. The total zipper output has increased from 6.08 billion meters in 2008 to 8 billion meters in 2010, and zippers and their matching The annual output value of the industry is broken 10 billion. Among them, Zhaoxing, Fuxing, Jinxing, Baihong and other enterprises have average annual output growth rates of around 50%-80%. Haoxing company has become the world's second largest brand and the iconic brand of China's zipper industry.

The implementation of strategic changes, the growing vitality of the industry into 2008, the impact of the financial crisis, shoe, clothing, luggage and other downstream market demand for zippers has shrunk, leading to a corresponding lack of zipper orders. In particular, in the fourth quarter, a considerable part of the company’s orders had a considerable decline in orders for all enterprises. In this context, the Jinjiang zipper industry insisted on struggling to climb in the difficult situation and seek innovation and change. On the one hand, we have established the concept of “doing refinement”, dedicated to the development of personalized products and specialty products, and breaking through the competition in the low-end and middle-end markets. The zipper products in the city gradually cover the nylon series, metal series, and plastic steel series from the original single species. Zinc alloy chain series, metal zipper head and rubber craft series, etc. Ten series of thousands of varieties of products extended, in addition to products are widely used in clothing, apparel, shoes and hats, bags and other industries, has expanded to health, environmental protection, fisheries , aviation, military and other high-end areas. On the other hand, many large and medium-sized zipper companies represented by Zhaoxing, Fuxing, Xinyu, Qunxing and Jinwei have successively initiated internal management reforms, introduced lean management models, and relied on management innovation to control costs and tap profit margins. The implementation of the innovative change strategy has effectively enhanced the overall vitality of the Jinjiang zipper and prompted the Jinjiang zipper to rapidly increase after the financial crisis. In 2009, it was the most severe year for the global financial crisis. However, Fujian completed sales of zippers of 4.8 billion yuan, accounting for 12% of the country's total sales, of which more than 90% contributed to the Jinjiang zipper. In 2010, the city's zipper exports to the United Kingdom, the United States, Italy, Russia and other countries in the world more than 80 countries (regions) increased to 590 million US dollars, compared with a net increase of 110 million US dollars in 2008.

The implementation of quality improvement, brand advantages become more prominent In these three years, Jinjiang zipper industry seizes the opportunity of the "China's zipper capital" of Reelection, pay more attention to product quality, pay more attention to brand building, and continue to take the road of creating brands by quality and competing with the market by brands. The city’s zippers and supporting enterprises all import ISO9000 quality management models and organize production in accordance with international advanced standards. The products have met qualified standards in quality inspections conducted by the China Daily Hardware Testing Center and provincial and municipal organizations. 53 zipper companies passed the ISO14000 environmental management system certification, and 24 zipper companies passed the CSC9000T social management responsibility system certification. At the same time, the zipper companies pay more attention to the investment in testing equipment. Among them, more than 20 companies have self-contained testing equipment and have basically achieved the goal of “basic testing self-solving”. The continuous promotion of quality improvement work has boosted the reputation and influence of Jinjiang zipper products at home and abroad. During the period from 2008 to 2010, the city has successively added two brand-name products and famous brands in Fujian Province (accumulated 8 pieces), and two well-known trademarks in China.

The implementation of industrial innovation, the obvious increase in the content of technology pay attention to guide the domestic and foreign advanced equipment, apply the technology to transform the traditional production process, improve the product technology level, in the past three years, Jinjiang zipper industry investment in technological transformation each year is more than 300 million yuan. Emphasis on promoting independent research and development of products, the city has a total of five zippers and supporting companies set up their own product R & D center, and a number of companies and universities, research institutes to establish a long-term cooperation between production, research, and research, the industry's new product development each year reached 230 Above, many of these projects have been listed in the National Torch Plan and Spark Program, and the technical level of the project is at the leading position in China. It attaches great importance to the nurturing and introduction of professional and technical personnel, and constantly introduces various types of senior and middle-level talents, postdoctoral, master's and senior engineers, advanced technology, and management personnel. The total number of technical personnel in the state-level enterprise technology center in Zhaoxing has reached more than 300, Fuxing Province. There are over one hundred technicians inside the enterprise technology center.

Implementation of supporting construction, industrial chain continued to improve Jinjiang zipper attention through the integration of the optimization of the industrial chain, promote the quality of the industry to achieve improvement, according to incomplete statistics, only Jinjiang Jinnan has a ribbon production companies, bleaching and dyeing companies, electroplating spray color companies, chemical fiber More than 60 enterprises and machinery manufacturing companies and machinery sales service companies have formed a one-stop production collaboration group with zipper products as the leader and the upstream and downstream industries supporting and interacting interactively. In addition, Jinjiang City currently has a large number of export agencies, logistics and warehousing, management consulting, image planning, marketing and promotion, human resources services, legal services, and other supporting industries that provide zipper manufacturers with pre-production, production, and post-production services. The basic realization of the entire process from production to sales can be completed without leaving home.

Pom-Pom Pull Bow

Pull Bow Ribbon, Wholesale Pull Flower Bow, Pull Flower Bow

Butterfly Pull Bow,Pom-Pom Pull Bow Co., Ltd. , http://www.chpom-pom.com