DICKIES Shanghai Nanjing Road opened in autumn 2011 new product show shocked the audience

DICKIES official website: DICKIES new concept flagship store

Recently, the new concept flagship store of American big casual DICKIES was opened at the grand shopping mall of Nanjing East Road, Shanghai. It has injected an American trend for the gathering place of the demons. The Celebrity Shopping Center flagship store has opened a brand new store image and display, combining the American casual style with the popular modern minimalist urban sense, making the new store more rich in design elements, coupled with soft lighting, designed to provide consumers with A comfortable and natural shopping environment.

On the opening day, DICKIES invited many beautiful and handsome models to present an inspiring visual trick in the form of small new product launches. Models dressed in DICKIES autumn new products, the combination of retro elements and unconstrained spirit, combined with the most classic American Plaid, fully interpret the most authentic American spirit.

In addition to the live show, the opening ceremony also interspersed with an easy and interactive link - beautiful young models took the beautiful gifts prepared by DICKIES and walked onto the streets of Nanjing Road commercial district, hand-delivered to D-Fans. This creative move has attracted many passers-by watching and making fun of it.

It is reported that, DICKIES 2011 autumn new product series still spare no effort to promote the fundamental American culture, while adhering to the spirit of American "tooling" while incorporating innovative fashion elements, from rich materials, improve the washing effect, easy handling process, quick-drying models , hip line adjustment, etc., in addition to the inherent American elements, add interesting full design, and is also a combination of fabrics, styles, features, to D-Fans staged this season's very interesting "trend" Drama."

DICKIES

DICKIES has been aiming to produce high-quality tooling uniforms since its inception in 1922. Its 89 years of experience in professional clothing make it a quintessence of American clothing culture. More and more surf and skateboard stars, major musicians, celebrities and new generation fashion icons have embraced the DICKIES brand. DICKIES has always been adhering to products with excellent functionality, superior quality, and reasonable price. It has become a lifestyle brand with its durable, comfortable and iconic appearance. It has become a symbol of American spirit and has won generations of young people. Love and support, and have a wide range of recognition around the world, currently sold in 50 states and 60 countries around the world.