Lilang men's clothing store image Lilang men's clothing store window design 2011 Lilang autumn men's clothing

Lilang menswear storefront image Lilang menswear storefront window design 2011 Lilang autumn menswear

Lilang menswear storefront image Lilang menswear storefront window design 2011 Lilang autumn menswear

Lilang men's clothing

The Lilang Group, founded by Wang Dongxing, Wang Liangxing, and Wang Congxing, three brothers of Wang's family, was established in 1987. It has pioneered the concept of “business casual” men's clothing in China. After more than 20 years of exploration, it has developed into a collection of design, product development, production, and marketing. China’s leading men’s business men’s brand has been named “China’s Most Potential SME” by Forbes for two consecutive years in 2007 and 2008. The company now owns the brand: Lilang LILANZ, sub-brand L2.

"Simple but not simple" is Li Lang's design philosophy and is also the core value of Li Lang's meticulous interpretation and interpretation for over 20 years. From the initial “between choices and highlighting wisdom” to the “abandonment and wisdom”, the abandon philosophy of “more confusion and less confusion” and the “borderlessness of the world and tolerance of the world”. Every step of exploration, simplicity and exquisite peers, breakthroughs and traditions. In the unremitting solution, selection, and sublimation, Lilang's simple philosophy, which integrates China's wisdom, has been integrated into the world's simple, new ideas, bringing a new brand value experience to global business people.

Lilang’s unique brand appeal has attracted many top designers. In 2002, China's top designer and top designer of the Chinese designer, the “Golden Cup Award” winner, Mr. Ji Wenbo, joined the company, injecting new souls into Lilang’s product design, and its professional design and international design. The concept perfectly illustrates Li Lang's brand essence of “simple but not simple”, leading Lilang to represent the Chinese men's wear on the international stage, making a high profile appearance at Milan Fashion Week, Taipei Fashion Show and Tokyo Fashion Week, with its perfect interpretation of Chinese elements in the world. T station shines.

In 2008, Lilang reinvented the brand identity LILANG as LILANZ. The new LOGO design is even more concise, atmospheric, and international. With this brand-new sharpness as the starting point, Li Lang started the brand's internationalization strategy. In 2009, Lilang became the first menswear brand in the Mainland to be successfully listed in Hong Kong. It officially landed on the international capital market and opened the curtain for the upgrading of Chinese men’s brand capital. With the listing of Dongfeng, Lilang Lightning opened up the second battlefield L2, seizing a huge market for mid-range business casual menswear, implementing multi-brand operations and nurturing new growth points. In the future, Lilang will urge the company's management, marketing channels, brand strategy, etc. to be fully upgraded. It will participate in cooperation in major apparel competitions, participate in more top-level garment exhibitions in the world, strengthen the right to speak in the international fashion industry, and turn its achievements into “simple philosophy”. Everybody's demeanor is set by the World Fashion Court.

Lilang menswear storefront image Lilang menswear storefront window design 2011 Lilang autumn menswear

Lilang menswear storefront image Lilang menswear storefront window design 2011 Lilang autumn menswear

Lilang menswear storefront image Lilang menswear storefront window design 2011 Lilang autumn menswear