Tencent and Spodey Card Manufacture a Tide for QQ Farm

The once-popular Tencent QQ farm game is now unabated. The ever-increasing features, exquisite picture design, and interesting interactive experience have all made the “cafe fans” addictive. According to authoritative data, the long-term users of QQ Farm have exceeded 200 million so far.

The explosion of the game also triggered the launch of peripheral products. According to informed sources, Tencent is teaming up with SPORTICA to launch the QQ Farm Series T, and to make virtual games “real-good products” to reward players.

It is reported that the first wave introduced four T-shirts, namely, selling four cowboys, cartoon mosquitoes, radish guards, and ranch LOGOs. The four products were officially released around October 15, 2011 and are now being sold.

The reporters registered the SPORTICA pat shop in Spostica and found that in just one week, the four QQ Farm series tide T, there are millions of "Chinese food control" concerns. From the pre-sale situation, the most popular is to sell adorable cows seeking to adopt printed long-sleeved T-shirts - "selling Meng innocence, innocent heart to win hearts and minds" "Q version cows lying down haystacks seek caress, drink milk to sell Meng, boldly claim to adopt "The description of the selling baby makes many buyers excited.

Tencent's official data show that in 2011, the sales of Sportica in men's sportswear (Palmica) increased by more than 500% over 2010.

SPPORTICA is the first-line clothing brand in China. It originated from Wall Street culture, and it focuses on the atmosphere of Europe and the United States. Now it has more than 50 brand stores in major cities across the country. It has been hot and popular at Taobao Mall and Pat Mall. , Jingdong, where passengers V + and other major online platforms.

With entertainment stars, entertaining games, or all parties involved, entertainment marketing is a consistent practice in the marketing and promotion of SPORTICA. After that, the media reported that Spozecard’s millions of millions sponsored the hit TV series “Before getting married. "Love," helped Fan Wei act as a fashion wedding planner and sparked heated debates. On September 17th, Spodka men's wear took advantage of the Eason Chan Xiamen concert for entertainment marketing, integrating star elements into brand building; QQ Farm's launch of Tide T also integrates entertainment into products to cater to niche high-end consumers' individual needs.

"The use of entertainment elements to establish an emotional bridge between product brands and consumers, and ultimately to generate a double harvest of brand efficiency and sales revenue, is the ultimate goal of Spoktag's entertainment marketing, and Spoktag is expected to perform on a wider scale. An attempt to entertain marketing,” said Wu Shihui, CEO of SPORTICA.