2011 is the beginning of the third five-year development plan of Xtep brand. Faced with the fast-growing children's wear industry and ever-increasing market capacity, the top leaders of Xtep Group take stock of the situation, follow the law, boldly innovate, and decisively enter the market. Continue to deduce its market strategy of constantly seeking differentiation of brand development, which is both a new challenge and a new hope. Xtep brand Sword children's clothing market in China in 2008 entered a decade-long fourth fertility peak. The growing size of the child population, children's clothing market demand has great potential and broad prospects. In recent years, the market size has reached 50 billion to 65 billion yuan. Today, after 70,80 parents also have a stronger brand awareness. Their demand for children's wear from the dress to the pursuit of quality, from basic needs to meet the needs of the pursuit of fashion and brand experience. The advent of a new round of tidal wave of birth and the characteristics of new consumer groups, driving the total growth of brand children's clothing continued to increase. China's children's clothing industry quietly embarked on the road to brand building. Value this good machine, special steps decided to take advantage of the field of children's clothing, grow and develop, and strive to become the industry benchmark. Xtep Children's Wear - XTEP1 + 1, contains the connotation of "fashion," "personality," "environmental protection," and "health." It is consistent with the differentiated style it has always been pursuing to provide simple and high-quality leisure and fashion children's products, Integrating environmental protection concepts into products and daily life, paying more attention to fashion in product design, grasping the trends and responding quickly. In terms of brand promotion, we will learn from the successful experience of Xtep and integrate high-quality media resources, public relations resources and market resources from all walks of life to form a horizontal integration Integrated marketing model, with a higher starting point in the industry, is bound to infuse new vitality into the development of China's children's wear market. From the product lineup point of view, Xtep children's clothing presents a wide range of distinctive features, bright and vibrant cartoon style with Disney as the key words to create innocence and playful; easy and lively Xtep Baby style uses a variety of functional materials and colorful color matching ; Fun sweet bubble fantasy style fusion of popular fashion cartoon. There is also a free city style with space, metal, graffiti, modernity and futurism as its key words. Through the hand-painted and original designs of personality, the children's dreamlike, noble and individual new fashion lifestyle is presented. The party, casual, Collision and other key music beat style, slightly rebellious, but full of innocence and freedom. Another mysterious garden, amazing campus style, also have their own characteristics. In the next three years, Xtep will focus on deploying second- and third-tier cities' expansion plans. The applicable product range extends from two years to fourteen and strives to become the top five well-known children's clothing brand in the industry within three years. It is reported that Work has been carried out in full swing, inviting franchisees to jointly develop the brand children's clothing market.
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