[China Glass Network] The off-season that gradually emerged from the end of May, like the long summer heat, tests people's patience a little bit. Is it a crouch or a attack? Whether it is high-profile or low-key, different companies have chosen different paths. The high-profile may not be flaming, the production and sales are booming, and the low-key may not be difficult and bleak. Different business ideas, business ideas or methods of life also reflect different results.
In our industry, high-profile and low-key seem to have always been two distinct management wisdoms and business philosophy. Especially in the face of the media, some people are enthusiastic about the media, and even specialize in planning for the media. People, can't wait for newspapers, the Internet, and TV every day are the positive news of the company's "a good situation." A piece of soft paper, like the production line of ceramic tiles, has been racked up by the masters of planning, and they have been concocted in the media. Constantly appearing to attract the attention of the public. However, some people have never been willing to enter the media's field of vision, and even respect the media people, but their products, channels, and market share are among the best in the industry.
Some people bluff, pull the tiger's skin to pull the banner, move the industry forward, seek selling points, package themselves, screaming and promoting themselves in the flood of information; some people are holding money, not being exposed, or being alone, keeping a low profile Psychological, boring head does not say anything.
The so-called: half is the flame, half is the sea.
Take the “Seventh China 500 More Valuable Brands List†published last week as an example. No one cares about this ranking. It is fake, but if you care too much, it will be the result. Injury. Some companies have been on the list, busy holding a press conference, and celebrating the company’s glory with a glory; some companies are lagging behind, and their hearts are sour, how can it go to my front? Obviously lack of fairness and authority; there are also companies that are indifferent to this, ignore it, you speculate you, I do mine, such as Nobel, this year, even the list did not go up, but a little industry Who can know the status of the brand's top three?
In a word, you can't be too serious about dealing with similar things!
Just this Tuesday, I took a lot of trouble, and finally arrived at the boss of a privately-owned factory. Some of the brands can be said to be in the wind, and in such a light market, they are not too big. Stress, and huge billboards abound in the golden section. However, whether it is the boss or the department manager below, whether it is product development or its marketing, they are not ashamed, do not want to talk more, just want to drink tea together, talk about some market dynamics and changes in the industry. In fact, their every move in the industry is incomprehensible and well-known, but they are unusually low-key, and they play themselves as the real "mega whale" sinking in the water of the industry.
High-profile such as Ren Zhiqiang, Wang Shi and so on, the national real estate policy has a rush, they will express their own views and opinions, and even pre-emptive, to a certain extent affect the higher-level decisions, it is this high-profile, to make the public aware To a certain extent, their high-profile, in fact, is their company's endorsement, which has played a huge role in promoting the company and brand. On the contrary, some industry giants have concealed their own deliberately, adding a mysterious aura to themselves, so that outsiders do not know, and their products and channels are invincible in the market, which is impressive. For example, Luda in the sanitary industry, before entering the media field in 2008, few people paid attention to this enterprise. However, its production capacity and market sales in taps and showers have already become the top in Asia, even European famous brands. I dare not take a nap, such strength and scale, such a low-key life, so that everyone in the industry who is fortunate enough to understand its true face is full of sighs.
In the general sense, it is difficult for those big international companies and big brands to choose low-key, because once they are bigger, the media and the public will always stare at your every move. On another level, since it is the big brother of the industry, it is inevitable that it should assume its mission and responsibility to lead the development of the industry, so that you have no way to keep a low profile.
For some time, in the face of a deserted market, the industry’s voice seems to be much less. It is the weather is too hot to go out, or to talk more about the words dry, in short, the more the market is deserted, the more calm the industry. There is a boss's advice: "This time, it's still a low-key!"
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