Internet marketing triple heaven: kinky, camp, 嬴

[China Glass Network] China's current network marketing, at best, is in the stage of "prostitution" and "camp". After all, it is a minority to be able to achieve "battalion" and "deaf". This has created a big online marketing market.
Respecting the sky: "prostitution"
The meaning of "obscenity", this kind of realm is arrogant, that is, indiscriminate bombing.
Applying the lines in the big names, you must choose the network territory with more netizens. With less shameful marketing tools, you will send a more daring marketing email and make a direct hit. At least 1 million email addresses, what pornography is related, free traps, false information, can be used for him. There are some embarrassing things in the mail. There are Trojans on the page. As long as the netizens are on the set, there is nothing wrong with the people. "Warning: set as the homepage", a genuine Chinlish, has a face.
In the Xinhua Dictionary, "obscenity" contains several meanings:
1. Excessive, excessive, unrestrained: ~ rain. ~ Wei. ~ Extravagance (extraordinary: waste). Extravagant luxury ~ Yi.
2. Confuse, induce corruption and corruption: wealth can not ~.
3. Unfair relationship between men and women: ~ chaos. <引>Luxury: greedy is ~.
Obviously, the kinkyness of online “sexuality” mainly refers to the former meaning. Excessive, excessive, unrestrained, there is no such thing as network etiquette. At the same time, marketing at this level is often mixed with some confusing things and corrupts the social atmosphere. If we say that we are able to endure the point of the past, we must take action to sanction the second point, otherwise the whole society, especially the network society, will be injured.
At this stage, marketing tools appear to be mandatory, disordered, and cheap. Such as mailing lists, personal advertising chains and so on, but to be honest, many marketers do not know what they are doing, what effect they can have. The result is often rejected by everyone. After all, China is a state of etiquette, and people who are not sensible are often kicked out of the circle. Of course, marketing for young people, or marketing for junior netizens, has also achieved some results, as their own rules of network etiquette are still being established.
The second day, the "camp" sales
In the Xinhua Dictionary, the explanation of the camp, according to the frequency, appears in the front, 1. Management, cooking: by ~. Country~. Private ~. ~ Industry. ~ Protection. 2. Seeking: ~ profit. ~ Save. ~ Private fraud. No ~ no desire.
Therefore, network marketing has experienced management and certain purpose at this stage. Marketing tools have also been upgraded, such as Banner ads, picture-in-picture, homepage text links, search engine bidding rankings, etc. There are special talents. People began to divide their work in the value chain of the industry. For example, Wang Tong, who is proficient in SEO, can make suggestions for the operation of network marketing, and the marketing purpose of the company has been further strengthened; there are 9238, which is earlier in China. Network fanatics who specialize in user experience have laid a solid foundation for product optimization; Ray, Shuxun, promoted in the market, is good at combining vertical and horizontal, and can perform a good show; there are some channel personnel For example, leading China's Wanwang, integrating various marketing tools, and using ISP experience, formed a network marketing channel to fight capabilities, making services rapidly popularized.
At this stage, various marketing tools are characterized by strong channels, competitiveness, and compensation. The user can further control, and the overall industrial chain is basically formed, and the user's recognition of marketing is further strengthened.
Third heaven, "win" sales <br> in the "camp" pin this stage, the company's network marketing win, or rely on the strength of channels, it is what kind of way to grab the user's attention.
For example, if you advertise on the portal homepage, you are bidding on the search engine. Therefore, competition is, in a sense, a competition for "buying money." As for what to do after attracting users, there is not much to make.
Enterprise marketing from disorder to order, from no channel to heavily dependent channels, and then from channel to focus on self-building, this is the gradual development of network marketing.
"嬴" in the Xinhua Dictionary, the explanation is:
1. Profit, profit: ~ profit. ~ Yu.
2. Get, get: ~ get.
3. Win, win: hit ~.
4. Back, bear: ~ food.
The essence is still firmly grasping the user. Therefore, its marketing tools have been further upgraded, moving towards a smart, humane direction, embedding the search engine's bidding rankings, embedding the portal's “narrow report”, and will notice the combination of relevance, which is more respectful to users. .
However, from the perspective of the enterprise, what content users need and how to build the content of their own websites is a big problem. Specifically, there is no “paradigm” like marketing channels that can be copied. Therefore, it will hinder the rapid upgrade of online marketing, but it also provides business opportunities for the scattered SME service providers!

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