The development of Japanese apparel brand UNIQLO in Singapore has witnessed the rise of high-quality, affordable markets.
UNIQLO's turnover in 2010 exceeded 800 billion yen ($9.992 billion), ranking the world's fifth-largest casual apparel brand.
In 2009, UNIQLO opened its first store in Singapore. As of the end of April 2011, it had 4 superstores over 900 square meters in Singapore, plus the 5th store that is expected to open in May, UNIQLO in Singapore. The rapid development has also proved the charm of Japanese Aces.
With innovative features like DAISO, UNIQLO cut its innovative product line and strongly advocated selling only “easy-to-wear†clothes, and never left inventory. Once the code breaks or slow-moving, it immediately cuts prices. As a result, there is always a surprise at UNIQLO, including surprises for promotions and surprises for new products, which is exactly what Singaporeans like to taste new.
UNIQLO's turnover in 2010 exceeded 800 billion yen ($9.992 billion), ranking the world's fifth-largest casual apparel brand.
In 2009, UNIQLO opened its first store in Singapore. As of the end of April 2011, it had 4 superstores over 900 square meters in Singapore, plus the 5th store that is expected to open in May, UNIQLO in Singapore. The rapid development has also proved the charm of Japanese Aces.
With innovative features like DAISO, UNIQLO cut its innovative product line and strongly advocated selling only “easy-to-wear†clothes, and never left inventory. Once the code breaks or slow-moving, it immediately cuts prices. As a result, there is always a surprise at UNIQLO, including surprises for promotions and surprises for new products, which is exactly what Singaporeans like to taste new.
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