Celebration gifts are an important tool for event marketing

[China Gift Network News] Every year, big and small, companies will hold some meetings. In order to enhance the company's overall brand, many companies will enhance the impression of the participants by distributing small gifts to the participants. This has the effect of stimulating the desire to buy or enhancing emotional communication. How can meeting gifts be "different" and different from person to person?

  
Celebration gifts should have the following three characteristics
  
1. The concept of time and space, the celebration gifts must reflect the background of the era in which the celebration takes place, reflect the civilization of the times, and thus have strong characteristics of the times and commemorative significance; for example, the gift of the 60th anniversary of the founding of the People's Republic of China and the gift of the 50th anniversary of the founding of the People's Republic of China It is different, because 2009 has undergone great changes compared with China in 1999. The theme and significance of the celebration are definitely different. The so-called events have been reflected in the celebration gifts; therefore, when choosing celebration gifts, The characteristics and commemorative attributes of the celebration must be reflected in accordance with the theme of the client's celebration.
  
2, the distinctive personality, that is, the celebration event is targeted. If the non-customized gifts meet the needs of the masses, and the personalized custom gifts meet the individual consumption needs, then the celebration gifts should belong to the niche personalized gifts to meet the needs of small groups and single events. Therefore, the same kind of celebration gift can not be suitable for both the celebration and the celebration.
  
3. Positive and upward, the so-called celebration must reflect a positive social value and the concept advocated by the public. Therefore, the celebration gift must also have a positive and upward moral meaning. It must not be contrary to social morality, and must not violate the laws and regulations. Or meaning.
  

Celebration gifts are an important tool for event marketing


Celebration gifts are an important tool for event marketing
  
Celebration gifts are organized and designed for organizing celebrations, reflecting organizational culture and carrying organizational emotions. In the market economy environment, organizational culture has received unprecedented attention. For example, urban culture, corporate culture, campus culture, and even community culture and family culture have never been more vibrant. As a celebration gift for organizing cultural communication and displaying carriers, it has received unprecedented attention.
  
Celebration gifts are an important magic weapon for market competition. The celebration gifts are tailor-made to reflect the distinctive characteristics of the company and the unique corporate culture expressed. It plays an irreplaceable role in setting a clear social image, expanding corporate reputation and enhancing corporate reputation. It is impossible for other propaganda methods. An important tool for replacing important material media and event marketing.

Celebration gifts should create a festive atmosphere
  
The celebration is done by many agreed procedures and etiquettes, so there is something to be done, and the gift is the expression of the etiquette. Gifts are essential participants in the celebration of communication, expressing the items commemorated by the celebration. It makes the celebration more grand, highlights the celebration atmosphere, and let more people remember the celebration and the celebration. Therefore, the celebration gift is actually the embodiment of the celebration, the spokesperson of the celebration, and the carrier to express the emotion of the celebration. In response to the above question from Lao Zhu: To deepen the sense of weight of the celebration gifts in the customer's mind, the gift must be selected as the avatar and spokesperson of the meaning of the customer's celebration. If this celebration gift allows the owner to imagine it every time he sees it. As if in the scene of the celebration of the year, it must be a very successful celebration gift. On the contrary, after a few years, the customer saw that the celebration gift did not know where it came from, then the gift lost the meaning of the celebration gift; the celebration was widely known because of the gift, and at the same time deepened the impression of the celebration; The celebration was born and realized its social function of creating a festive atmosphere.
  
Celebration cultural value of celebration gifts to be actively disseminated
  
Undoubtedly, celebration gifts are the product of the development of human civilization to a certain social stage, the expression of human civilization, and the emotional branding and distinctive cultural characteristics of timely celebrations.
  
The celebration itself is a kind of culture. It needs to show a kind of atmosphere of enthusiasm, excitement, joy and joy. The gifts that attend this occasion should of course occupy an important position in the whole celebration. Therefore, the celebration gifts must be given The unique celebration culture must properly take care of the cultural background, customs, national characteristics, social classes, etc. of the organizers and celebration participants. That is to say, they must be tailor-made and must take into account the aesthetic requirements of people at different levels of the same celebration. This is like a wedding banquet. It is suitable for the tastes of most people of different people. Celebration gifts must be able to express the emotions of the celebration, whether it is blessing or congratulations, whether it is implicit expression or publicity.
  
Celebration gifts should be combined with the theme of the celebration and the fashion trend
  
Due to its typical celebration characteristics, the celebration gift is mainly a tailor-made form to achieve group consumption, which is a kind of order gift, so it must also conform to the rules, procedures, requirements and specifications of the order gift. Like other gifts, the price, material, shape and even packaging, size, color, etc. can be the reason for the purchaser to buy or not. However, the special feature of the celebration gift is that it is made for a certain celebration, which not only reflects the characteristics of this celebration but also suits the needs of the participants who are participating in the celebration.
  
The topic is the foundation of the celebration gift design. The theme and celebration of the celebration is the soul and foundation of the celebration gift design. This requires the designer to be clear who is the designer of the gift, who is the consumer (the separation of the buyer and the consumer is an important feature of the gift is different from ordinary goods), what kind of emotion to express, thank you, pray Wish, praise or blessing. Otherwise, there is no substantial difference between the gift of the 60th birthday of the individual and the gift of the 60th anniversary of the National Day. The completion of the Three Gorges Dam and the celebration gifts of the company's move can also be used.
  
Compliance with consumer trends is a design requirement for celebration gifts. Celebrations are always carried out in a certain time background, and different time backgrounds always have different consumption trends and trends. Only those things that conform to the trend are more fashionable, and everyone feels new and unique, and it is easy to accept. Otherwise, the things that are outdated will appear cliché, and everyone will feel ordinary and will not cherish, at least not to bring surprises and satisfaction to consumers. The celebration is a festive and very sunny thing, so the celebration gifts should also be pleasant, creating a feeling of beauty and happiness. It should be a icing on the cake, reflecting the consumption characteristics and social culture of the era in which the celebration is held. At the same time, the celebration gifts are constantly being promoted, and the development of celebration gifts is also promoted, so that the celebration gifts will continue to advance on the road of innovation.

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