The Luwang brand has become a well-known brand in China's cashmere textile and garment industry. The Luwang trademark and its products are China's first batch of "China Famous Brand" and "China Top Brand Product" awarded by the State Administration for Industry and Commerce.
Turning over the development history of the Deer King, it is said that in the 28 years of development, the Inner Mongolia Luwang Cashmere Co., Ltd. (“Luwangâ€) is the first batch of state-level agricultural industrialization leading enterprises and high-tech enterprises in China. The only state-level cashmere enterprise technology center received 88 national patents and 18 state-level provincial and municipal science and technology progress awards. It also won 20 industry exquisite awards and participated in the development of more than 30 national industry standards.
Not only that, the Deer King also won the honorary titles such as "The 6th International Goat Assembly Quality Service and Good Quality Gold Award" and "National Ten Leading Enterprises in the Cashmere Industry". In 2012, Deer King was selected as the “Brand to Win in China's Most Competitive Enterprise†and “China's Pride/Most Influential People†theme public interest survey selection activities jointly conducted by the China Economic Innovation and Development Alliance and other units. China's apparel industry is the most competitive and preferred brand,†said Zheng Haosheng, chairman of Luwang, who was selected as the “Outstanding Person of the Year for the Economic Development of China's Garment Industry†and “Outstanding Person in the Construction of China's Textile Brand Culture in 2012â€.
Behind the many privilege, what kind of splendid development history does the deer have? Is it the result of consumers' trust in trust, or is the crystal of the deer's diligence and wisdom? With a bit of surprise and curiosity, the reporter reads through the development history of the deer king, Fang Realize some mysteries.
Technology gives brand connotation
"For the workers to do good things, they must first sharpen their tools." With their own strong economic strength, Luwang took the path of integrating absorption and self-development, and equipped advanced technology equipment and technology to equip the company and formed a strong deer. The technical strength and strong R&D capabilities have laid a solid foundation for the creation of the “Deer King†brand.
Innovation gives brand nutrition
“Innovation is the soul of a nation’s progress and an inexhaustible motive force for the prosperity of a country.†For a long time, Luwang has always regarded technological innovation as the main means to improve the competitive advantages of enterprises and their products, and took market demand as guidance to obtain For the purpose of enhancing market competitiveness, vigorously carry out technological innovations, product innovations, etc., greatly enhancing the popularity, reputation and market share of the “Luwang†brand.
Integrity breeds brand life
There are no products that have not fallen for centuries, but brands that have not fallen for a hundred years. A brand must have lasting stability. How can we create a brand of 100 years? That is the integrity! "People do not believe it, the government is invincible, business is not trustless," a successful brand is the long-term investment in the integrity of the crystallization. It can be said that the foundation of the evergreen brand is integrity, and it can even be said that honesty is itself a brand. The reason why the Deer King has become a well-known brand in China's garment industry is because Deer King regards integrity as his life. Nowadays, the deer king has already impressed the profound impression of "quality expert, sincerity in the world" in the eyes of consumers.
Now, Luwang is fully committed to integrating and enhancing the company's core competitiveness and expanding to the big apparel sector. It is fully committed to accelerating the “going out†strategy of independent brands, forming a complementary brand strategy pattern at home and abroad, and building an international brand. Brand is quality, brand is efficiency, brand is competitiveness, brand is vitality. We have reason to believe that in the fierce market competition, the Deer King will certainly be able to build a sustainable modern enterprise that is "scientific development" and "co-constructing harmony".
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