In the face of this year's rising and falling gold prices, citizens are more rational when they consume. During the visit, it was found that the price of gold jewelry in the city's brand was different, and the price difference per gram was as high as 61 yuan.
Yesterday, I visited a number of brand gold counters. I saw that the counters were very deserted before, and there was no hot scene at the beginning of May. A brand counter salesperson said that it is obvious that this month's business is difficult to do, and consumers have a "buy up and not buy down" mentality, and they are cautious when they shoot. The volatility of the price of gold, the price of the counters of various brands has become increasingly fierce. In the Chinese jewelry store, the advertisements are priced at 260 yuan per gram. The gold test center is priced at 287 yuan per gram, the Chinese gold price is 278 yuan per gram, and the counters quoted by Chow Tai Fook and Luk Fook Jewellery are 321 yuan per gram.
What causes the price of gold jewelry to be uneven? Li, a manager of a brand of gold, said that the prices of various brands from the gold wholesale market are similar, but once they are made into jewelry, the price difference will be formed, mainly reflected in the brand effect and craftsmanship. Style, operating costs. The cost of well-known brands is high, the technical and technical content of the jewelry, the artistic and marketing costs are also high, and the cost is naturally expressed in the price. When buying gold jewelry, the public should also shop around, carefully select and then start.
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