Warm weather outdoor shoes beach landing

Warm weather, outdoor shoes landing beach landing

As the weather gradually warms up, more and more people go out for outdoor activities such as hiking and outings, which also brings fire to the outdoor market. Yesterday, the reporter visited the market and learned that, since late March, sales of outdoor clothing such as Jackets, tents, and shoulder bags have been 2 to 3 percent more than usual.

Sales of Outdoor Goods Soared Yesterday, the reporter visited the market and found that with the increase in temperature, outdoor shopping mall counters and outdoor stores recently ushered in sales peaks. Jackets, hiking shoes, outdoor walking shoes, tents and other products have also been hung up. Hot selling label. “Since late March, conventional equipment such as walking shoes and jackets has started to sell well, and sales have reached more than 20 orders per day.” Maoye Department Store’s introduction of an outdoor brand counter staff compared with the off-season in January and February, compared with the end of March. The sales volume at the beginning of the month increased by 2 to 30%. In addition, sales of outdoor brands such as “America”, “Tutu” and “Lesfes” also indicated that the number of customers who purchased outdoor products in the recent past has increased by at least 20% compared to usual, and Jackets, sun protection clothing, etc. have been well sold.

The reporter noted that at present, outdoor products such as tents have become leisure and fashion items in the hearts of citizens. Many consumers, when purchasing tents, said they were mainly used for weekend barbecues and outings.

Businesses took the opportunity to seize the market, the reporter saw, in order to compete for the season source market, the major outdoor brands have also taken the opportunity to launch various concessions, fight sales promotion. Some brands, including "Kai Le Shi", "Mei Hu", and "Tu Tu" included "1.5 times change" and "80 yuan in 200 provinces". Discounts were generally around 6 to 7 percent. Up to 50% off on special clothes, backpacks, etc.

The reporter learned that the outdoor product market will have two big promotions each year, and that the 4th to 5th month will be mainly the promotion of some old styles, and the 8th to 9th of each year will be new product promotions. In addition to seizing the market with price advantage, many brands are pushing new products. For example, at a certain brand counter, "Automatic Tent" was launched. The counter sales staff revealed that, apart from the comparative advantages in pricing, new products often meet more market demands. Take the "automatic tent" as an example. As long as the four corners of the tent are unfolded and the rope at the top of the tent is drawn, the tent is opened and the top of the tent can be retracted by gently pressing down. Although the price of regular tents in counters is at least 600 yuan, and the new product is about 1,000 yuan, many citizens feel that they have to work in tents and choose automatic tents.

Enterprises intensify competition, according to a survey by the China Textile Association Outdoor Products Association (coca), and outdoor products will reach 100 billion yuan in future market cakes. According to Qu Guangya, member of the China Garment Association’s (10.35, 0.19, and 1.87%) expert advisory group, the huge market potential of outdoor products has led many businesses to deliver, including sports brands including Adidas, Li Ning, Anta, and 361 Degrees. In this field, the competition in the outdoor product industry cannot be underestimated. In 2013, the number of outdoor brands in the domestic market reached 891, an increase of 8.26% from 823 in 2012. The market has seen changes such as “slower sales growth, lower margins, and brand differentiation”.

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