WEWE once again appeared in the CHIC. Compared with 2013, this year's booth is more refined, and it completely broke through the appeals of the traditional clothing brands and paid more attention to the consumer's own experience rather than letting the consumers flourish and admiring their pavilions. Beautiful design. The WEWE in the 2014 CHIC exhibition left more for consumers but it was an in-depth experience. Some customers laughed when they entered the WEWE Pavilion. It was an “entertaining shopping experienceâ€, not only the product. And the pavilion is pleasing to the eye, and its shopping experience is very interesting and fun...
WEWE launches the first apparel industry "entertainment shopping experience" museum debut 2014CHIC
WEWE launches the first apparel industry "entertainment shopping experience" museum debut 2014CHIC
WEWE launches the first apparel industry "entertainment shopping experience" museum debut 2014CHIC
WEWE launches the first apparel industry "entertainment shopping experience" museum debut 2014CHIC
Entering the WEWE Pavilion, the free WIFI signal is very strong. The ceremonial staff very politely and quickly installed APP software for all those who are willing to put on the WEWE APP, and then the entire experience journey begins.
When the customer walked up to a group of ingeniously displayed scenes that were extremely elegant, their mobile phones suddenly gave rise to unexpected sounds. “Mrs. Hi, hello, what you are focusing on now is the WEWE architectural aesthetic system product and its style. With "..." a series of voice introductions made customers who were not prepared to be surprised, automatic voice prompts, and very user-friendly active recommendations, all realized intelligence, if not know this is a fashion show, really thought it was An electronic technology feast.
A customer said that there is a mysterious area in the WEWE Pavilion. As long as people enter the area and stop for five seconds, they will immediately receive a prompt tone “Hello, you are now in the WEWE surprise area and you will receive one APP Lottery Opportunity, 100% Winning, and Special Surprise..." It is said that there are rewards for perfume sets, WEWE boutique bath towel sets, etc., as well as thousands of surprise prizes, so that visitors to the exhibition have more special surprises, many People are looking for a surprise lottery in the WEWE pavilion, which almost makes the WEWE pavilion crowded.
A special dressing room is also set up in the WEWE pavilion. There is a special chip for each product. If you pick up your clothes and go into the virtual fitting area, you can see it in the IPAD of the fitting area. The upper body of the clothes and the recommendation of the WEWE smart system, even worse, if the customer is a registered member of WEWE, then the smart system can accurately call out the name of the member, and it is very user-friendly to introduce various types of "guess you like". Matching styles for customers to choose...
The entire WEWE pavilion is not big. Compared to 2013, a huge independent pavilion of WEWE, this year is more refined, but it has created the environment of its shopping experience, so that every customer who enters the WEWE pavilion is more than a little quieter. Explore the childlike innocence.
During the exhibition, WEWE's brand official stated that WEWE insists on taking consumers as the core from the beginning of brand creation. We do not want consumers to understand WEWE in the process of contacting with WEWE. Instead, we want consumers to interact with WEWE. In order to better perceive themselves in the contact, constructing an experience environment that allows consumers to have fun and playfulness in the shopping process is an important embodiment of WEWE's consumer-centric values.
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