Hangzhou School Women's Outstanding Representative Brand - San Cai (Three COLOUR)

Company Name: Zhuo Shang Apparel (Hangzhou) Co., Ltd.

Brand Name: Three Colors (Three COLOUR)

Business category: Women

Brand positioning: high-end

Demand area: 60-500 square meters

Cooperation period: 1-5 years

Focus on provinces and cities: Shanghai, Beijing, Hangzhou, Nanjing

Property use: lease

Preferred Property: Shopping Center, Department Store

Store opening methods: independent management, cooperative management, franchising

Expansion plan:

Sancai has nearly 2,000 stores opened nationwide, and there are still expansion plans in 2014.

Property requirements:

Preferred shopping center, department store

Have a good public transportation network to reach the mall (bus station, subway, etc.)

Parking has enough parking

brand introduction:

Sancai Brand is one of the brands under Zhuoshang Garments (Hangzhou) Co., Ltd. The bright and colorful nature has countless brilliant colors, but all the colors are made up of different combinations of three primary colors. Three COLOURs symbolize the three primary colors of nature (Red, Green, Blue), that is to say, the colors of the three colors and nature are expressed. The foundation is not to be confused by the ever-changing fashion representations, to grasp the essence and roots, and to use simple elements to build a stylish interior in abundance. "Fashion, warmth, and elegance" is the quality connotation that every trio gives to each piece of clothing. In the blend of international pop culture and traditional culture, designers use sharp fashion sense and unique design techniques to capture every fashion element and construct beautiful myths with different classic elements.

Three COLOUR with "elegant, intellectual, romantic" as the design style, elegant style, strong sense of quality, moderate price, cost-effective, is committed to providing fashion protection for women, the United States. There are more than 40 outstanding designers at home and abroad, and cooperate with Zhejiang, Shanghai and many other outstanding universities to set up research and development divisions to provide powerful guarantees for product design.

The target consumer groups of the three COLOUR are mainly from professional women between the ages of 25 and 35 and above middle income. Teachers, doctors, civil servants, and company white-collar workers are the main consumers. They have a near-perfect pursuit of quality of life and their living needs. High-quality fashion comes to light, and their intellectual qualities need to be reflected in elegant costumes. At the same time, they are also the group with the most powerful spending power and the strongest consumer demand.

Zhuoshang Apparel Co., Ltd. has three brands: COLOUR, COLOUR, LEISURE, COLOUR, KIDS, IBUDU, and IBUDU. , noble and the atmosphere, to create a high quality of art for customers.

branded advantages

Professional Terminal Services: professional window design, display team, exquisite props, professional design plans for each season's theme image, providing the most striking selling point for the terminal store's image display

First-class product management: TOC zero-stock management model with outstanding characteristics. Take terminal sales as the core, improve the satisfaction rate of best-selling replenishment of stores, and reduce the stock of unsold sales of stores

Integrated marketing strategy: One-on-one marketing team develops reasonable promotional promotion programs for national and regional promotion activities, and gives real-time follow-up advice to achieve the best results

Sales channels

Zhuoshang Garments always adheres to the marketing concept of “market-oriented, customer-centered, reputation-based, quality-oriented, and channel-worthy” and operates in a variety of forms including direct operation, joint venture, and franchising. The model has enabled the marketing network to rapidly spread throughout the country's urban and rural areas. In 2011, with the rise of the e-commerce platform, Zhuoshang brand refreshed sales records again.

New business philosophy

Through the overall shaping and construction of the brand image and marketing system, its brand "Three COLOUR" has established a complete CIS import system, and has improved the company's after-sales service system and marketing management system. Through the promotion of brand image and promotion of terminal sales, the audience (consumers) will increase their awareness of the brand and the brand's rapid response to market demand, forming a brand marketing strategy with strong core competitiveness, and accelerating the brand's leadership charisma. Demonstrate the process of value paradigm and complete the transition from product to brand.

Facing a new starting point and new height, the company has established the grand strategy of being the first brand in the women's wear market, and has driven its development mission by stimulating the healthy, healthy, and orderly development of the industry, with a view to “knowing customers, quick service, and satisfaction. "Customers" core values ​​are the criteria for companies to measure the value of things. Under the leadership of corporate culture accumulated over many years, Zhuoshang is striding forward towards the direction of a group, standardized and international modern enterprise.