With the same products and brands, how can companies achieve sustainable development while benefiting consumers? Many brands such as shoes, glasses, and glasses in Wenzhou chose to “tailorize†to open up a new competitive channel.
Zheng Chenai, president of the Wenzhou Garment Merchants Association, said that customization is a green, environmentally friendly booking, with no inventory or waste. For consumers, it can bring more and more detailed services and an increasingly high-end shopping experience. For the production workers, they can shorten working hours, reduce work intensity, and bring higher profits.
“Gold VIP customers can enjoy a tailor-made service for designers and models every year.†Ye Jie, vice chairman of Wenzhou Jiadeli Industrial Co., Ltd., said that in order to meet the personalized needs of women, the company The Continental Angel Womenswear brand will launch more personalized services next.
In recent years, more and more clothing brands in Wenzhou have launched tailor-made projects, and some brands even use it as an image project for the company’s key promotion.
Custom teams are growing
Recently, Continental's new image store in the city is being renovated. Ye Jie introduced that the shop will draw a large area as a VIP customization area. Here, VIP members can not only customize products according to their personal size, but also enjoy the exclusive services of designers, pattern-makers, and body-builders according to their individual needs. All VIP members' customized clothing will be recorded on the record. Some unique styles, if there is a second personal customization, the company will inform the customizer, and obtain the customer's consent before ordering.
It is reported that the company has made a large number of preliminary preparations for pushing customized services, and is equipped with specialized working groups and sample-type workers. In addition, designers and pattern-makers will take out a certain amount of time each month to serve the Customs Department.
Since last year, Zhejiang Xuege Garment Co., Ltd., which has been custom-made for many years, has also started trials of personal tailor-made businesses. According to Yan Liwei, the person in charge of the company's custom department, the current process of personal customization is not very convenient, but there are already many customers who require customization. Therefore, the company is currently formulating a tailor-made plan, which will increase the number of large-scale stores in the future.
Customization is not necessarily expensive
“Customization is not unattainable, not necessarily high price, and sometimes it may be more affordable.†Zheng Chenai, chairman of Zhejiang AoBenni Clothing Co., Ltd., said that the company is vigorously implementing custom business this year, and the customized price may sometimes be higher than that of the sample. A few points below, this is the brand pays for the time cost of the consumer.
It is understood that the prices of customized products launched by Snow Song and Continental Angels are the same as those of store products. The customized products of Baoxi, Fapa, and Joyton in the store are also the same as the price of the store, and the wait time is not long, usually between one week and two weeks.
Custom high-end services
The “CARL BONO†custom brand under the Annals Group of the Announcement Group puts high demands on every detail of the service. For example, in addition to having professional standards and fitting clothes, the company also asked them to use the designated perfumes and eat green arrow chewing gum before work.
“CARL BONO†is a high-end custom brand launched by Baoxiu in 2007. It sold a set of high-priced suits of 228,000 yuan, and many customers have accumulated more than 1 million yuan in consumption. According to reports, the service they are equipped with is very detailed: The company annually customizes a batch of advanced fabrics in the United Kingdom and other places, and each fabric has a global limited production of 100 meters (33 sets of suits can be made). High-paying hired five senior-level bodybuilders from Italy, all handmade and made of pure hemp liners (green breathable). They also provide a special service, that is, before the production of ready-to-wear garments, do a set of trials with alternative fabrics, and the customer feels fit before putting it into production.
In recent days, the reporter walked into the Early Birds, the French School, and Joyton, etc., to launch custom clothing brand stores earlier, and found that they all had custom areas, and “software and hardware†were no less than casual places such as coffee shops. Some business executives said that custom tailoring is not only about product quality, but also service and more and more high-end services.
In fact, not only apparel brand companies have joined the army of customization, many clothing foreign trade companies and processing plants have also made customizations in transition. How do these processing plants transform and customize their channels, pricing, business strategies and brand companies? Please continue to pay attention.
Zheng Chenai, president of the Wenzhou Garment Merchants Association, said that customization is a green, environmentally friendly booking, with no inventory or waste. For consumers, it can bring more and more detailed services and an increasingly high-end shopping experience. For the production workers, they can shorten working hours, reduce work intensity, and bring higher profits.
“Gold VIP customers can enjoy a tailor-made service for designers and models every year.†Ye Jie, vice chairman of Wenzhou Jiadeli Industrial Co., Ltd., said that in order to meet the personalized needs of women, the company The Continental Angel Womenswear brand will launch more personalized services next.
In recent years, more and more clothing brands in Wenzhou have launched tailor-made projects, and some brands even use it as an image project for the company’s key promotion.
Custom teams are growing
Recently, Continental's new image store in the city is being renovated. Ye Jie introduced that the shop will draw a large area as a VIP customization area. Here, VIP members can not only customize products according to their personal size, but also enjoy the exclusive services of designers, pattern-makers, and body-builders according to their individual needs. All VIP members' customized clothing will be recorded on the record. Some unique styles, if there is a second personal customization, the company will inform the customizer, and obtain the customer's consent before ordering.
It is reported that the company has made a large number of preliminary preparations for pushing customized services, and is equipped with specialized working groups and sample-type workers. In addition, designers and pattern-makers will take out a certain amount of time each month to serve the Customs Department.
Since last year, Zhejiang Xuege Garment Co., Ltd., which has been custom-made for many years, has also started trials of personal tailor-made businesses. According to Yan Liwei, the person in charge of the company's custom department, the current process of personal customization is not very convenient, but there are already many customers who require customization. Therefore, the company is currently formulating a tailor-made plan, which will increase the number of large-scale stores in the future.
Customization is not necessarily expensive
“Customization is not unattainable, not necessarily high price, and sometimes it may be more affordable.†Zheng Chenai, chairman of Zhejiang AoBenni Clothing Co., Ltd., said that the company is vigorously implementing custom business this year, and the customized price may sometimes be higher than that of the sample. A few points below, this is the brand pays for the time cost of the consumer.
It is understood that the prices of customized products launched by Snow Song and Continental Angels are the same as those of store products. The customized products of Baoxi, Fapa, and Joyton in the store are also the same as the price of the store, and the wait time is not long, usually between one week and two weeks.
Custom high-end services
The “CARL BONO†custom brand under the Annals Group of the Announcement Group puts high demands on every detail of the service. For example, in addition to having professional standards and fitting clothes, the company also asked them to use the designated perfumes and eat green arrow chewing gum before work.
“CARL BONO†is a high-end custom brand launched by Baoxiu in 2007. It sold a set of high-priced suits of 228,000 yuan, and many customers have accumulated more than 1 million yuan in consumption. According to reports, the service they are equipped with is very detailed: The company annually customizes a batch of advanced fabrics in the United Kingdom and other places, and each fabric has a global limited production of 100 meters (33 sets of suits can be made). High-paying hired five senior-level bodybuilders from Italy, all handmade and made of pure hemp liners (green breathable). They also provide a special service, that is, before the production of ready-to-wear garments, do a set of trials with alternative fabrics, and the customer feels fit before putting it into production.
In recent days, the reporter walked into the Early Birds, the French School, and Joyton, etc., to launch custom clothing brand stores earlier, and found that they all had custom areas, and “software and hardware†were no less than casual places such as coffee shops. Some business executives said that custom tailoring is not only about product quality, but also service and more and more high-end services.
In fact, not only apparel brand companies have joined the army of customization, many clothing foreign trade companies and processing plants have also made customizations in transition. How do these processing plants transform and customize their channels, pricing, business strategies and brand companies? Please continue to pay attention.
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