August 21, Xiamen, Septwolves Zhongshan Road shop full of people outside the store, online microblogging games # # Find tea to find the character man in full swing, the other side, word of mouth spread, coupons and giveaway stimulated greatly enhanced Conversion rate online. The major e-commerce platform for women's marketing after another, seven wolves and Shangke tea this time seems to be to tell us that "men are no longer silent," more than one man in all occasions exudes the fighting charm is like a cup of good tea The more burning incense. It is reported that the "man is spell out, good tea is burned out" joint marketing campaign by Septwolves & Shangke tea, joint planning, but also seven wolves 7WGO official website, seven wolves Taobao official flagship synchronization. (Offline interaction: invite microblogging people # # # find tea man # find beauty Xiamen #) Jingdong, Suning Tesco, Gome, easy news, Dangdang website home appliance price war has become a hot online and offline, however This price war now seems quite a bit thunder and little rain. For consumers who are accustomed to discounts, promotions, purchases, donations and points, e-commerce has gradually shown its ability to attract consumers through the combination of hot events and emotional marketing after experiencing a price war. Of the integration, and gradually dilute the product discount, the goods at a suitable price to online shopping customer experience, pay more attention to meet the psychological needs of online shopping consumers. With the traditional e-commerce marketing emphasis on playing low-priced brand is different from the current tea merchants and seven wolves in August the joint big promotion, so far this is a marketing act, not as good as both men and a wonderful tea Annotation, but also the character of the cultural connotation of a man and tea. Therefore, in the creative composition of this joint marketing special page, the man shows his best performance through the scenes of seven different scenarios including shopping malls, workplace, officialdom, love scene, communication field, store and family. "the spirit of. One is a well-known men's brand, one is a young and dynamic tea industry Amoy brand, the two powerful combination of innovation, so that the public's attention is focused on the content and marketing firmly entrenched. The seven wolves work together is still a guest tea joint activities, give up gradually allow consumers to gradually burn the beauty and fatigue burn, none other way of speculation, playing the "brand" "information card." With the increasingly mature online shopping environment, online shopping consumers gradually from the pursuit of cheap to the pursuit of content and consumer psychology on the enjoyment. Septwolves & Shangke tea products activities can be said to comply with this inevitable trend, which has achieved great success. It is foreseeable that early capture of the psychological business of consumers, will occupy a favorable position in the new consumer era.
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