China's high-end business gifts industry is scarce, luxury gifts can be used as a breakthrough

Compared with other industries, the gift industry has its own particularities and dependencies. The closure of domestic SMEs has become increasingly fierce. Large companies have reduced their cost of procurement and have indirectly affected the development and sales of gift companies. Some attachment and export gift companies have already indicated that the amount of overseas orders received by the end of last year was less than 30% of previous years. These statuses indicate that the gift company prizes targeted at promotional gifts, welfare gifts, and oem exports have been hit hard. They have to take measures such as turning to domestic sales, small-scale group purchases, and joining and changing retail sales to counter the crisis and seek solutions. According to a study conducted by the China Library of Chinese Ceramics Experts, China’s high-end business gifts industry is in short supply, and luxury gifts can be used as a breakthrough. This is a good way to go.

Luxury goods with its unique brand value and positioning, luxury goods positioning high-end, often well-known brands include a group of outstanding top designers in the industry, have a strict definition of the product's material, specifications, ideas, but the same consumer audience is relatively narrow, mainly It is above some middle-class and upper-class society with a higher demand for spiritual culture. Such as Shi Luo Hua Shiqi crystal accessories, lv, such as the world's top brands, or Chinese-made Hetian jade ornaments, high-end business gifts. The general situation is for the peer-to-peer marketing approach. It does not target general audiences to advertise or lay channels on conventional media. Generally speaking, they use small appreciation sessions, brand stores, or purchase gifts. In the current domestic society where people's tastes and knowledge structures are increasingly mature and developed, there is still a big gap between luxury goods and foreign developed countries. It is doomed to have a long way to go. Therefore, in summary, the impact of luxury goods on the economic crisis is much greater than that of regular business gifts and promotional items.