[China Glass Network] The following are some other important guidelines followed by the pioneers of email marketers.
1. Give the customer a reason to reply.
Yang Dini Company has made it possible for online surfers to have a strong desire to read these email advertisements and online advertisements. Innovative direct marketing companies use small games in the form of e-mail, scavenger search to clear and instantly know about winning or losing activities to attract customers. The purpose of the user is to compete for products, such as a trip to the Caribbean or a bag of gold.
2. Personalize the content of your email.
The network enables companies to personalize the content of emails they send based on their past purchases or partnerships. At the same time, customers are more willing to accept personalized information. Amazon.com's site wins many loyal customers by sending customers emails and making suggestions to customers who are willing to accept suggestions; IBM's "focus on your news digests" The site sends the selected information directly to the customer's email address... Those who agree to receive the newsletter can select all of their content from a list of interested topic profiles.
3. Provide customers with something they can't get from direct mailings.
Direct mailing activities take a lot of time to prepare and implement. Because email marketing is much faster, they can provide some time-sensitive information. For example, a travel site on the network, such as Travelocity, constantly sends e-mails to customers called Fare Watchers, which offer cheaper fares than the last minute.
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