In October 2010, during the National Day celebrations, China's well-known men's fashion brand "JUSYBIRD" made a significant move by opening its third-generation flagship store in Huizhou, Guangdong. This new store not only marks a milestone for the brand but also represents a regional landmark in the retail space. As a self-operated flagship store under Guangzhou Zhongheng Trading Co., Ltd., the Huizhou location features a completely redesigned interior that aligns with the brand’s latest visual identity, showcasing a fresh and modern image.
Mr. Guo, CEO of Guangzhou Zhongheng Trading Co., Ltd., emphasized that the "JUSYBIRD" brand is more than just a name—it's an intangible asset built on strong brand identity and customer recognition. He stated, "The brand's image must reflect a unique personality and continuously evolve to meet consumer expectations. A strong brand image is essential for maintaining a long-term relationship between the brand and its customers, serving as a solid foundation for sustainable growth."
Since its inception, Guangzhou Zhongheng Trading Co., Ltd. has focused on developing the "JUSYBIRD" brand with a clear vision. In 2007, the brand introduced the concept of "business casual" combined with environmental awareness in the men's fashion industry, setting itself apart from competitors. The brand's signature brown color scheme became a symbol of quality and sophistication, appealing to professionals and fashion-conscious consumers alike. It helped establish a new trend in the market—combining style with sustainability.
By the end of 2009, in response to evolving consumer demands and product innovation, "JUSYBIRD" launched its second major brand image overhaul. This update aimed to better cater to diverse tastes and lead the industry forward. Now, with the third-generation flagship store in Huizhou, the brand continues to refine its identity, emphasizing a European-inspired aesthetic that distinguishes it from other men's fashion brands.
The new store highlights "JUSYBIRD" as a premium brand, reinforcing its position in both business casual and lifestyle menswear. Its appeal has grown significantly across the country, especially among high-end consumers who value quality and style. As a result, "JUSYBIRD" has become a preferred choice for those seeking a balanced blend of fashion, comfort, and sustainability.
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