In October 2010, during the National Day holiday, China's well-known men's fashion brand "JUSYBIRD" made a significant move by opening its third-generation flagship store in Huizhou, Guangdong. This new store marked a milestone in the brand’s evolution and represented a bold step forward in its visual identity and customer experience. As a regional flagship store, the Huizhou location is operated directly by Guangzhou Zhongheng Trading Co., Ltd. and showcases a completely new design concept that stands out from all previous JUSYBIRD stores.
Mr. Guo, CEO of Guangzhou Zhongheng Trading Co., Ltd., emphasized the importance of brand image as an intangible asset. He stated, “JUSYBIRD†is more than just a name—it's a comprehensive concept with a unique personality. Consumer recognition of the brand relies on continuous enhancement of its image and deeper brand values. Therefore, maintaining a strong brand image is essential for building a lasting connection between the brand and its customers, supporting long-term and healthy growth.
Since its inception, Guangzhou Zhongheng Trading Co., Ltd. has focused on developing the “JUSYBIRD†brand. In 2007, the brand introduced a revolutionary concept in the men’s fashion industry—green, eco-friendly, and business casual lifestyle. The brand adopted a unified brown color scheme across its stores, aiming to provide a premium shopping experience for professionals and fashion-conscious consumers. This initiative helped shape a new trend in the industry, promoting the idea of “business casual and environmental protection.â€
By the end of 2009, in response to market demands and product development, JUSYBIRD refreshed its brand image once again. This second upgrade aimed to better meet evolving consumer tastes and offer a more diverse range of styles, while also setting the direction for future industry trends.
The newly renovated JUSYBIRD flagship store in Huizhou represents the brand’s third major image transformation. This update highlights a distinct European-inspired style that sets it apart from other men’s fashion brands. It clearly defines the brand’s high-end positioning and actively promotes the appeal of both business casual and lifestyle-oriented men’s wear. With the growing demand for premium fashion, JUSYBIRD has gained widespread popularity among high-end consumers nationwide. It has become a top choice for those seeking quality and style, offering a balanced blend of sophistication and comfort.
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Dongguan Changwang Shoes Co., Ltd. , https://www.chwshoes.com