Blue Whale TMT Channel March 29, Iqiyi (Nasdaq: IQ) will be listed on the Nasdaq tonight, according to a Reuters quoted by the British Reuters reported that iQiyi has determined 18 US dollars per share The issue price, calculated according to the previous plan to issue 125 million ADS calculations, iQiyi will raise a total of 2.25 billion US dollars.
According to the prospectus, iQIYI's total revenue in 2017 was 17.378 billion ($2.671 billion). In the fourth quarter of 2017, iQiyi's average monthly active users was 421.3 million, and the average daily active user volume was 126 million. . In December last year alone, iQiyi's members watched videos on their platform for a total of 9.2 billion hours, with an average of 1.7 hours per person watching videos per day.
From the perspective of income structure, iQiyi's income structure consists of four members: paid income, online advertising revenue, content distribution income, and other income. Online advertising revenue and member paid income are the main components.
As of February 28 this year, iQiyi already has 60.1 million users, of which over 98% are paid users. IQI’s membership service revenue as a percentage of total revenue increased from 18.7% in 2015 to 33.5% in 2016 and further increased to 37.6% in 2017.
iQiYi's online advertising revenue increased from 3.399 billion in 2015 to 5.654 billion in 2016, up 66.2% year-on-year, and in 2017 it was 8.185 billion ($1.254 billion), up 44.4% year-on-year.
(Editor: Zhang Yang HN080)
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