Stella McCartney's brand new 2018 spring and summer advertising campaign, for the first time with the British photographer Johnny Dufort, photographed on the beautiful Mediterranean and Sardinia Island beaches, highlighting the season's joyful exploration of the British style, and the natural self-confidence.
Models Karly Loyce, Sophie Hemmet and Sophie Rask who appeared on the 2018 Spring/Summer Fashion Show gathered together in a new advertising image blockbuster. They put on Stella's newly-designed clothes, including classic suits, fresh-colored jeans and loose-fitting evening dresses, matching the latest Stella Star handbags, and the new Flo handbags and booties that appeared at the fashion show, demonstrating unique textures and silhouettes.
Interesting movies also focus on new glasses.
Showcase new Turbo Wrap and Icey Ice sunglasses.
The new advertising images are all based on the sea and Stella's commitment to sustainable development and conservation of the ocean. The Stella McCartney brand has been established as a foundation for responsible modern companies since its establishment in 2001. The brand pursues vegetarianism and never uses leather, fur, animal hides or feathers to make products for ethical and environmental reasons, and has become a model for the use of alternative materials. 53% of women's collections are made from sustainable materials, including sustainable viscose, recycled cashmere, organic cotton and denim, recycled nylon, sustainable wood and cork, and eco-friendly artificial nappa.
Acknowledgements:
Models: Karly Loyce, Sophie Hemmet, Sophie Rask
Photography: Johnny Dufort
Music: "Sparkling World" by Roberto Cacciapaglia
Hairstyles: Gary Gill
Makeup: Nami Yoshida
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