Lily Business Fashion Joins Hands with Tmall

On April 28th, when the first smart commercial space in Alibaba Park opened, the “Lianlili” shopping center in Hangzhou opened its doors. Lily’s business and fashion collaborated with Tmall to get together and organize the Ali Gathering Day program to pro-orange and open up the whole business. Channels to Accelerate Nisshin Retail Homepage Pilot Project--To build a branded smart flash store for consumers and fans with a variety of trendy and interesting ways such as face recognition, wild magic mirror, lightning flash and dual-screen game interaction, etc. They presented a flash of flashes under the new retail revolution. As the warm-up of the new retail layout of Lily Business Fashion in 2018, this flash shop has fully opened up a new retail experience that belongs to business fashion.

Lily Business Fashion Hangzhou “Hello Orange” Flash Store

Using new retail tools and smart devices to create the ultimate consumer experience in flash shops

All along, Tmall Gathering Day is based on the concept of “Gather together and be happy” and allows brand owners and fans to “gather together” on a “benefiting” platform, not only providing consumers with quality products but also creating the ultimate consumer experience. . The event site is equipped with VIP shopping guide, interpretation of interactive gameplay and exclusive on-site shopping experience.

Lily Business Fashion disseminated content through multi-channels such as online brand names, reached the consumers in the new retail smart flash store, and diverted it to the offline flash shop, smoothly realizing the overall retail marketing link. Different from traditional store marketing, Lily Business Fashion promotes traditional marketing games under the technical support of Alibaba, and fully applies new retail tools and smart devices such as interactive game screens, lightning flashes, and wild magic mirrors to smarter games. Flash store.

In this smart flash store, Lily presents new 2018 summer products and celebrity products at the Smart Flash Store in Orange Express, which covers three major series of star Jing Tiantong: Youth Club and Youth. The serpent attitude, linear art, and sporty but yet modern urban temperament single product make white-collar females vibrancy at work, and the new design direction brings a new look. More comprehensive design concepts and expressions also make business fashion fun.

When consumers arrive at the store, they participate in the interaction through face recognition, membership codes, and smart shopping guides. Before wall shelves, consumers can participate in game interaction through interactive big screens, get coupons, accompanied by gifts, etc., and they can also use lightning flashes to achieve instant makeup. In addition, before the wild magic mirror, consumers only need to pick up the clothes to automatically identify the outfit's outfit information and the best collocation recommendations. Scan codes can be purchased in one second, while supporting diversification. The purchase method can not only choose the smart flash door store POS machine, Alipay purchase from mentioning, but also can choose to place orders online, express delivery.

The Lily Business Fashion Flash Store event lasted until May 4th. This series of trendy games not only allowed Lily Business Fashion to fully enhance customer experience and sales conversion, but also finally achieved data backflow. At the same time, it also helped the brand to precipitate the membership assets to form a portrait of the crowd, reaching a secondary marketing touch and transformation. Helping Lily business fashion take the lead in Tmall Gathering Day and become the benchmark for the first time for the Poly-Satisfaction Marketing Platform to break through the new Smart Retail Link.

Layout new retail, Lily business fashion trend

Since Ma Yun presented the concept of “new retail” to offline stores for the first time at Yunqi conference in October 2016, in a short period of time of less than two years, the data-driven retail form centering on consumer experience has developed rapidly. Innovation, reconstruction of the retail industry. Following and practicing the concept of “new retail”, Lily Business Fashion currently maintains rapid growth in the womenswear industry. Online Tmall sales increased by 84% in the first quarter of 2018.

According to the “2018 New Retail Industry Development Trend Report”, the future development of new retail will be presented in five directions: omnichannel, humanization, data, borderless, and visualization. The ownership of black technology and the establishment of channel networks will become new retail. Barriers. The Lily Business Fashion Smart Flash Store relies on Alibaba technology to break new retail payments, open up online and offline channels, enhance the added value of products, and give consumers a unique experience.

On March 8th this year, Lily Business Fashion borrowed the Tmall Queen's Day and began flashing at Shanghai Changtai Square. Experience the main push category with a variety of smart interactive devices, and grow the grass for the “business fashion” brand concept. On May 29th, Lily Business Fashion will also open a super-smart store in the largest domestic flagship store in Nanjing West Road, which has just debuted in Shanghai. More upgraded smart devices will allow consumers to in-depth experience in the store, with the new retail The smart flash store event was held, Lily Business Fashion officially opened its 2018 new retail layout.

Lily Business Fashion 2018 Summer New Products