The most comprehensive trend report in the Japanese market hits ~6 major styles sweeping autumn and winter!

Lead: In the autumn and winter, the Japanese market is dominated by Mori cotton leprosy, deconstructed cotton leprosy, smart little lady style, Harajuku style, sports micro-tidal style, exquisite and simple style, and the style of this season. Being independent of each other but coexisting adds more highlights to the diversification of women's wear.

In the autumn and winter, the Japanese market is dominated by Mori cotton leprosy, deconstructed cotton leprosy, smart little lady style, Harajuku style, sports micro-tidal style, and exquisite and simple style. In this season, the styles of each other are mutually Independence but coexistence adds more highlights to the diversity of women's wear.

Recommended shop

1

Tide brand integrated store

Dover Street Market Ginza

Dover Street Market Ginza is Kawakubo's selection store in Ginza, Tokyo. Dover Street Market started in London in 2004 and opened the only store in Tokyo in Ginza in 2012. In addition to overseas big names, there are also Japanese natives such as Comme Des Garçons, Undercover, Sacai, Kolor, Facetasm, and most of Made in Japan's fashion design, which is DSMG's distinctive personality. At Dover Street Market Ginza, we also have a unique Pop-up Store project with major brands, which will help fans around the world.

2

Compound shop (integrated store)

H BEAUTY&YOUTH

The products are selected around the concept of “City Man and Woman”, with high-end clothing, accessories and sportswear as the mainstay. The independent designer brands in Europe and America account for a relatively high proportion, and the styles are diverse. The cotton, street and holiday styles are the main; some sports brands such as Limited editions of brands such as New Balance, Nike, adidas Originals, and Nike will be available for sale here.

6 major styles

01

Mori cotton leprosy

Mori cotton leprosy, cotton and linen texture design, with some girls' clothing design elements, so that the overall feeling of the clothing is subtle and natural and comfortable.

Design points · Sense & texture

In the design language, Sen cotton leprose, soft splicing, decorative pleats, partial sling design, natural wrinkled surface, let Sen cotton leprose interpret in a softer and more natural way, stressing the comfort of clothing Sense of harmony with nature.

Brand recommendation

The recommended brands of Mori cotton lepros with a small sense of literature and art are: PEIEN, otoaa, UN3D, bedsidedrama, Veritecoeur, etc.

02

Deconstructing cotton and linen

The biggest difference between deconstructed cotton and natural cotton is that deconstruction is through the breaking of the intrinsic shape. The personality and clothing tension of this kind of cotton lepro is more prominent. The color of the clothing is mostly black and white. Deconstructing the deformation of clothing through deconstruction.

Design points · Hybrid splicing

At the design point of deconstructing cotton leprosy, splicing is an important design method. Starting from the comfort of the human body, through the dismantling of the original pieces, the addition or subtraction design is continuously used to enhance the vividness of the clothing and express the inherent thoughts of the heart. Calm and forbearing.

Brand recommendation

Deconstructed cotton lepros recommended brands are: Comme des Garcons, Yohji Yamamoto, B Yohji Yamamoto, MIYAO and so on.

03

Smart girl wind

With a thin and light lace, organza and other fabrics plus powder color combination as the leading lady style, with a romantic and feminine feeling, has always occupied an important proportion in the Japanese market, the clothing as a whole creates a combination of virtual and real The design language, combined with the girl's ruffles, wooden ears, etc., make the whole garment light and romantic.

Design points and collar reinforcement

Inspired by the lady style, the collar is regarded as a key part of the design. It will focus on portraying, with lace stitching, double-layered doll collars, ribbons, and heterogeneous ruffles to make the collar of the garment more More flexible details.

Brand recommendation

This light and romantic girl style brand is recommended: Lily Brown, Jane Marple, FURFUR, Snidel, SIIILON and so on.

04

Harajuku style

Harajuku style is a style of dressing for young people in Harajuku, Japan. The clothing is characterized by dazzling tones. Emphasize the mutual impact of clothing mix and color. In this season's autumn and winter, the pattern is highlighted as a point.

Design essentials · abstract art patterns

In this street style, the clothing pattern is more based on an abstract artistic pattern. This pattern has distinctive and visual tension, which highlights the street style wearer's personality. Rebellious inner state.

Brand recommendation

The Harajuku style recommended brands with a more external appearance are: Joey Hysteric, Undercover, Mihara Yasuhiro, bodysong, etc.

05

Sports tide

The micro-tidal is a sporty clothing, such as a sweater and a sports jacket. The biggest difference between this style and the street is that the overall atmosphere of the clothing will converge a lot, regardless of the clothing pattern, clothing. The choice of silhouette or clothing color will be practical.

Design points and subtraction patterns

The Harajuku style of the street feels cool and artistic, while the text pattern of the sporty wave is more of a subtractive design, eliminating the elements of the street that are too sharp and straightforward, to be more simple and easy to understand. The appearance of the sense of interest appears, and the originality of the pattern, the sense of fun, and the practicality of the clothing pattern are emphasized.

Brand recommendation

The styles of the sporty wave brands are: Elephant TRIBAL Fabrics, Niitu, &ellecy, YUKIHERO PRO WRESTLING, Rodeo Crowns, etc.

06

Exquisite and simple

Zhongshu is also one of the indispensable styles in women's style. In the market, Zhongshu's style is biased towards a refined and simple silhouette, which allows the overall removal of the excess parts, presenting a simple, capable and refined style. Clothing atmosphere.

Design points · simple and refined

Exquisite simplicity, simplicity means that under this style line, the overall silhouette of the garment is based on a simple outline. Exquisite means that the garment will protrude from the design point in the detail, such as the fusion of different materials, regular pleats. Asymmetry appears on the skirt, the clothing buckle is decorated with pearls, the hem of the garment is trimmed with a triangular needle, or the sleeve of the suit is decorated with a woven tape, while the webbing is mainly made of narrow webbing, which makes the overall details of the garment more refined.

Brand recommendation

Exquisite and simple Zhongshu brand recommended: BELPER, STAIR, Jeanpaulknott, Heliopole, Arobe and so on.