Original title: Hainan Tourism upgrade
From the beginning of the province, the annual tourist reception volume was less than 1 million person-times, and in 2000, it exceeded 10 million person-times. Hainan spent 12 years;
From 10 million in 2000 to 20 million in 2008, Hainan spent 8 years;
From 20 million people in 2008 to 30 million in 2011, Hainan spent 3 years;
Even if the base doubles, from doubling 30 million to 60 million in 2016, Hainan only spent 5 years!
The data intuitively confirms the rapid development of tourism in Hainan. On the occasion of the 30th anniversary of the establishment of the provincial special economic zone in Hainan, people also intuitively feel the beautiful ideas about tourism, which are now slowly becoming a reality - including Atlanti A large number of international and domestic brand holiday hotels, including Sri Lanka, have settled in Hainan. A cruise ship shuttles between the ports to enrich people's vacation choices. The ongoing or traditional or modern festivals allow visitors to experience the island style, characteristic towns and The beautiful countryside gradually stepped out of the squats that kept people...
Since the 18th National Congress of the Communist Party of China, the tourism industry has entered a period of golden opportunity for accelerated development, which is also a crucial period for the transformation and upgrading of tourism. In recent years, the provincial party committee and the provincial government have guided the important instructions of Hainan’s work in the new era of Xi Jinping’s socialism with Chinese characteristics and the general secretary of the Xi’an, giving full play to the “three advantages†of the ecological environment, special economic zones and international tourist islands, and actively adapting to the economy. The development of the new normal, the development of the tourism industry has achieved remarkable results -
In 2017, the province received 67,450,100 tourists, a year-on-year increase of 12%. The total tourism revenue was 81.199 billion yuan, a year-on-year increase of 20.8%. The number of inbound tourists exceeded 1 million for the first time. The increase in tourism revenue was significantly higher than the increase in the number of tourists. ratio.
Take on the mission, the whole world is at the right time.
In 1992, Hainan Province carried out unified planning for tourism in the province. A “tourism planning outline†passed the expert review held by the Hainan Provincial Government and became the first provincial-wide tourism development planning outline. At that time, Hainan, the sea and the beach are the most desirable places for tourists.
In 2016, 24 years later, at the 2016 National Tourism Work Conference held in Haikou, Hainan was identified as the first “National Tourism Creation Demonstration Province†in the country, taking the lead in exploring the structural reform of the national tourism supply side and the adjustment of industrial structure. Heavy responsibility. The green mountains and green waters of Hainan are releasing huge amounts of energy.
“Whether it is for the development of Hainan Province or for the development of the whole country's tourism, Hainan has a far-reaching and special significance as the first demonstration province for global tourism.†Sun Ying, director of the Provincial Tourism Commission, said that Hainan is a booming era of mass tourism in China. A microcosm and proof. In recent years, the number of tourists and tourism income in Hainan Province has maintained double-digit growth, and tourism has become a “household†and “home†industry in Hainan. The establishment of global tourism is the realization path for promoting the implementation of Hainan International Tourism Island. It is an effective carrier for Hainan Province to fully implement the five development concepts and promote structural reforms on the supply side. It is a strategic direction for promoting the transformation and upgrading of Hainan tourism and solving the problem of tourism development.
By promoting the province's "multi-regulation" reform, it has established a "blueprint" for the province's spatial layout. Hainan Province plans to travel throughout the region with "points, lines, and faces." With boutique tourism cities, tourism complexes, characteristic tourist towns, beautiful villages and characteristic neighborhoods as “pointsâ€, tourism roads and tourist greenways are “lineâ€, and infrastructure and public services are “facesâ€, which greatly expands. Hainan tourism development space.
“Sun and Moon are full of stars, the whole province is full of sceneryâ€, “Hai Chengwen†and “Da Sanya†regional integration has taken shape, and Atlantis, Changying 100 and other tourism complexes have been put into operation or accelerated. Construction, tourism, new products and new formats continue to upgrade the quality of tourism industry in our province.
See “The whole province is a landscapeâ€: When towns and villages have become scenic spots with regional characteristics, national characteristics, and historical memories, our province has firmly grasped the “multiplier factor†of the industry’s supply capacity and supply efficiency. Promote the optimization and upgrading of new tourism formats and new product supply quality. Today, themed tours such as self-driving, cycling, and health care are popular in the market. Dahuan Island, Western Exploration, and Central Health have become complementary lines to the eastern golden coastal tourism route.
Linkage and communion
According to the statistics of the World Tourism Organization, every income of the tourism industry can increase the income of related industries by 4.3 yuan. However, once upon a time, tourism, as a landmark industry in Hainan, faced the embarrassment of “Wang Ding is not prosperousâ€. Even in 2010, when the number of overnight visitors was over 10 million, the tourism income was still around 9 billion yuan.
Promote the tourism industry to take the tourism as the main trend and take the leisure and holiday as the main change, and integrate the development with the first, second and third industries, making Hainan tourism become the leading factor in the development of Hainan's modern service industry.
“In Sanya, one out of every 20 tourists is a wedding tourist.†Xu Wei, president of Sanya Wedding Tourism Industry Association, said that in 2017, Sanya City received a total of 350,000 pairs of wedding photography guests, honeymoon holiday guests 20 Wanli, holding about 2,400 weddings, the industry revenue of nearly 9 billion yuan.
Hainan World Leisure Tourism Expo, 67th World Miss World Finals, Sanya Destination Wedding Expo, 2017 Hainan International Coffee Conference, Maritime Silk Road International Health Industry Summit Forum, Haikou International Kitesurfing Open... A series of international and domestic exhibitions The events are constantly on, making the provincial exhibition people busy and happy. A set of statistics witnessed this growth momentum. In 2017, our province held 107 sessions of more than 1,000 people, a year-on-year increase of 30.5%. The value-added of the convention and exhibition industry was 8 billion yuan, an increase of 15.4%. The quality and efficiency of development continued to increase. According to Yang Dongwen, secretary general of the Provincial Conference and Incentive Travel Industry Association, the brand building and market expansion of Hainan's award-winning tourism has greatly promoted the deep integration of the convention and exhibition industry and the hotel catering industry, and promoted the rapid development of hotel catering enterprises. Hainan's rich tourism resources and flexible and diverse tourism products can also add strong competitiveness to Hainan's “exhibition + tourismâ€.
The rapid development of the wedding industry and the exhibition industry is just a vivid epitome of the province's promotion of “tourism+â€. Through linkage and potential digging, space integration and business interaction, the Provincial Tourism Commission will focus on promoting “tourism + medical careâ€, “tourism + internetâ€, “tourism + cruiseâ€, “tourism + ruralâ€, “tourism + health careâ€, etc., to realize the tourism industry and other industries. Achieve a win-win situation, transform the resources of related industries into tourism resources and products, and form a new growth pole.
Constant innovation, internationalization of tourism
Blonde foreign tourists enjoy the waves on the beach, tourists in different languages ​​in the mall choose their favorite products, and the Russian tourists in the Chinese hospital experience the cultural charm of Chinese medicine treatment... For many Sanya citizens, “foreign The obvious increase in people is the most intuitive experience in recent years.
“Under the unfavorable situation of the decline in the number of inbound tourism in 2013, 2014 and 2015, after the concerted efforts of the whole province, the Hainan inbound tourism has successfully rebounded in 2016, and the annual inbound tourists broke through in December 2017. The historical moment of 1 million person-times has achieved the goal set by the provincial government three years ahead of schedule." Sun Ying said.
A strong counterattack is hard to come by. In the past two years, in order to give full play to its own location and resource advantages, and strive to become a pioneer in tourism, the provincial party committee and the provincial government attach great importance to the internationalization of tourism and accelerate the internationalization of the tourism market in Hainan. At the beginning of 2016, the province issued the “Implementation Plan for Improving the Internationalization of Tourism and Promoting the Development of Inbound Tourism in Hainan Provinceâ€, which sounded the clarion call for the province to improve the internationalization level of Hainan tourism. The subsequent implementation of the inbound tourism market development support method and the civil aviation passenger transportation subsidy policy also greatly stimulated the enthusiasm and confidence of the province's tourism enterprises to enter the entry market.
The continuous encryption of “airborne road†has greatly improved the accessibility of international tourists, effectively protecting the sustainable growth of inbound tourists in our province, and has exchanged five major key entry markets: Hong Kong, Macao and Taiwan, Southeast Asia, Japan, South Korea, Russia and Australia and New Zealand. A gratifying situation of full bloom.
In order to improve the visibility of the world in Hainan, the Provincial Tourism Commission adheres to the working ideas of “where the route is opened and where the promotion is doneâ€, and actively carries out the promotion and promotion work of “going out†and “please come inâ€. A series of "combination punches" such as the development of precision marketing, increased advertising, and the creation of a multi-language version of the Hainan Tourism Information Network have greatly enhanced the popularity of Hainan.
With the “full bloom†of the tourism marketing model, the tourism market supervision mechanism has gradually improved. The province has been hard at practicing internal strength, continuously promoting the transformation of international elements, providing high-quality and high-quality tourism products and tourism services, and laying a solid foundation for enhancing the internationalization level of tourism. Towards the goal of “opening 100 overseas routes in 2020 and doubling the number of inbound and outbound tourists to 2 million passengersâ€.
Sharing with the whole people, developing dividends and popular people
The construction of Hainan International Tourism Island has risen to a national strategy. Hainan has ushered in another major development opportunity after the establishment of the provincial economic zone. However, many islanders, especially farmers, are confused. How do they benefit from it?
The report of the Seventh Party Congress of the province proposes that through unremitting efforts, we will realize the “Three Visions†of the happy homes of the people of the province, the four season gardens of the Chinese nation, and the holiday paradise of Chinese and foreign tourists. Putting the "building a happy home for the people of the province" in the first place, answering the question of "for whom" tourism development is the fundamental goal of the development of the tourism industry.
In recent years, the province has taken the comprehensive and in-depth implementation of the “Beautiful Hainan Hundred Thousand Projects†as an important starting point, accelerated the development of rural tourism, accelerated the creation of characteristic rural tourism products, and focused on cultivating the Qionghai Garden City, Qiongzhong Benge, and Bao Ting Bronze and other rural tourism products with distinctive features, initial scale and wide influence. Whether it is the fisherman style of the paddle anchor, the idyllic poetry of the blue bricks, or the Li Miao style in the depths of the mountains, it can always attract a large number of tourists from inside and outside the island to enjoy the play, but also in the towns and villages. Poor households bring new hopes of changing lives.
In the Qiong Village of Qiongzhong, the farmhouses and homestays opened by a poor household attract the people in the city to feel the charm of “the highest altitude Limu Villageâ€. The mountain goods picked by the villagers from the mountains, such as wild honey, wild Lingzhi, and wild Dendrobium, have also become popular tourist goods. Learning technology, breeding, and opening restaurants have quietly become the urgent needs of the villagers. What is more gratifying to the local cadres is that the long-awaited willingness of the villagers has suddenly spurred on, and the villagers’ self-reliance to develop and become rich has become more firm.
In the 2018 Spring Festival Golden Week, the popularity of rural tourism has become a highlight of the province's tourism market. During the period, the province received 1,194,400 rural tourists, a year-on-year increase of 20.5%; rural tourism income was 166 million yuan, an increase of 68.1%. With the continuous improvement of development quality and service level, rural tourism in our province has become an important force to promote rural economic development, agricultural restructuring, and increase farmers' income, and become an important carrier for building beautiful villages.
The green mountains and green waters of Hainan are becoming the Jinshan Yinshan of the common people.
Travel data
1998
The province received 8,559,700 tourists and the total tourism revenue was 6.396 billion yuan.
2000
The province received 1,007,700 tourists, breaking through 10 million people.
Year 2008
The province received 20.6 million tourists and the total tourism revenue was 19.233 billion yuan.
year 2011
The province received 30,013,400 tourists and the total tourism revenue was 32.404 billion yuan.
2016
The province received 60.236 million tourists and the total tourism revenue was 67.21 billion yuan, both doubling from 2011.
2017
The province received 67,450,100 tourists, a year-on-year increase of 12%; the total tourism revenue was 81.199 billion yuan, up 20.8% year-on-year; the inbound tour completed the goal of receiving one million people a year in advance, and received 1,109,400 inbound tourists throughout the year. The growth rate of tourism was 49.5%; the foreign exchange income of tourism was 681 million US dollars, up 94.6% year-on-year. The growth of tourism revenue was significantly higher than the growth rate of the number of tourists.
Travel memorabilia
1988
Hainan Province built a provincial special economic zone. In the same year, the number of domestic and foreign tourists reached 1.185 million, and the first peak of Hainan tourism reception
year 1991
Provincial government re-established provincial tourism bureau
the year 1995
The Standing Committee of the Provincial People's Congress passed and promulgated the implementation of China's first local tourism regulation, Hainan Province Tourism Management Regulations
1996
China's first five-star resort hotel Sanya Gloria Resort opened in Yalong Bay
1998
Haikou and Sanya won the first batch of honorary titles of “China Excellent Tourism Cityâ€
2000
Held the first China Hainan Island Happy Festival; Hainan received 10 million passengers from domestic and foreign tourists; the Ministry of Public Security approved Hainan to increase the number of five countries, including Finland, as visa-free countries, increasing the number of visa-free Hainan countries from 21 to 26
Year 2003
Sanya City hosted the 53rd Miss World Finals, which became a landmark event for Hainan's tourism industry to open to the outside world; launched “Healthy Tourism on the Ecological Island†to create a “Healthy Island†brand
Year 2008
The number of visitors to the province exceeded 20 million for the first time, reaching 20.6 million
Year 2009
Hainan has taken the lead in setting up a tourism development committee in the country to build a multi-industry, multi-sectoral, multi-level and cross-regional linkage mechanism; the “Several Opinions of the State Council on Promoting the Construction and Development of Hainan International Tourism Island†was released, marking the official rise of the international tourism island construction. National strategy
year 2011
Implementing the policy of overseas passengers' shopping and tax refund, the first city-wide duty-free shop in the city opened in Sanya
year 2013
Hainan established a leading group for the comprehensive improvement of the tourism market, with 19 units including tourism, public security, industry and commerce, prices, and transportation as its members, and defined the division of responsibilities among the member units in the governance management of the tourism market.
2015
Sanya has set up a tourism police force in the country, strictly manages the brigade, and has taken measures to purify the tourism market. Hainan tourism market supervision work experience has been promoted nationwide.
2016
Hainan became the first “National Tourism Creation Demonstration Province†in the country, exploring the road for structural reform and industrial structure adjustment of the national tourism supply side.
2017
The number of inbound and outbound tourists in the province exceeded 1 million, and the original target was achieved three years ahead of schedule.
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