“The Internet will bring tremendous changes to the society. We must follow its pulse rate. If today’s enterprises still feel that they have a lot of time to wait and think, they are still considering whether or not they should do Internet marketing. They are likely to be Waiting for death in wait and see."
——Liang Minhui, general manager of Guangdong Bridge Xingda Packaging Materials Co., Ltd., is also called a strapping band. Regardless of the small object, Guangdong Qiaoda Xingda Packaging Material Co., Ltd. (hereinafter referred to as Qiao Xingda) took the express train. The online and offline forces have made great efforts to get out of business difficulties.
However, 10 years ago on the "touch network" of the bridge Xingda is not easy, because they completely listen to third-party companies, seeing the promotion of the network to save money and inquire about zero, even Baidu background hijacked, but can not give up halfway.
Until March 2012, Qiao Xingda resumed its promotion. On the first line of the year, it received three large orders of 100 balers. Now 90% of new customers come from online inquiry. So, what makes Qiao Xingda rebuild confidence in online marketing?
Only the money saved I was blackmailed by the Internet!
Bridge Xingda was established in the 1990s. In the 18th year, it focused on the production and supply of packaging materials for large factories. Now, Xingda has the largest production base for packaging tapes in South China. Its partners include China Post and Asia Pacific Paper.
Bridge Xingda "touch net" earlier, 10 years ago commissioned a third party to promote the network, used in the network to optimize the cost of more than 100,000 yuan per year.
From 2004 to 2009, Qiao Xingda has been doing a bidding ranking on Baidu. "I wasn't in the company for some time in 2008. Our network administrator gave the back office agent to help us to manage the bid. Every month Almost all fixed recharge 5,000 yuan, but there is no one can trade inquiry, in 2010 I asked to get back the background of their own management, rejected by their customer service, was forced to stop Baidu's promotion."
What is even more serious is that due to the production and sales of low-end consumables in the packaging industry, the homogenization of products is serious, competition is high, and profits are low.
When Liang Minhui didn't know where to go, it was a coincidence that he contacted Shanren Information. "I am suddenly open. We have always been cheated by third parties. To change the current difficulties, only to re-learn, with the determination to make a second venture!"
In December 2011, Liang Minhui walked into the classroom of the 88th "Practical Whole-network Marketing - Network Fast Profit System" of Shanren Information Group.
In March 2012, the new website was launched, and account promotion was reopened. Three large orders including 100 balers were received in the first month of the launch, and it was only at this point that the confidence of the network promotion was rebuilt.
At present, 90% of the new customers of Qiao Xingda come from online inquiry. The total investment cost is 5,000 yuan per month, and the monthly new inquiry volume is more than 300. The transaction rate is more than 8%, and once it took only 400,000 yuan in one week. At present, the team has 20 to 30 new customers each month, of which 2-3 are domestic or foreign brands. These high-quality customers bring in over a million dollars each year.
Relying on the success of online results, it was a “counterattackâ€. In April 2014, Liang Minhui was honored as the “Top Ten Niu Shang†in the 5th China E-Commerce Top 10 E-Commerce Selection Event.
Liang Minhui said:
The return on investment in e-commerce learning can't be calculated. The Internet has a transparent, open and fast feature. It will bring tremendous changes to the society. So we must embrace it with the same open mind and follow its pulse speed. If any company today still feels that there is a lot of time to wait and think, it should not be done, then they are likely to wait and wait for death.
In the past two years, the biggest gain and progress has been the creation of an e-commerce team.
Although we are very early on the Internet, we don’t really know about online marketing and we don’t know how to manage such a team. In these two years, in Shan Ren's class, in the after-school club, I not only had network marketing, but also learned to build and manage the e-commerce team. If a company wants to do e-commerce well, it must be teamwork and create an online marketing production line so that it can form a marketing system that belongs to its own company.
In this process, I also discovered that it is difficult for SMEs to recruit suitable e-commerce experts and they must rely on their own training. The investment risk of talent training is also very high. Finally, we have found a way for school-enterprise cooperation. The transformation of businesses into e-commerce provides a good human resource.
I not only let my company out of the predicament, but also help many companies around, a lot of people go against the trend. I think that the return on my investment in e-commerce in these two years cannot be calculated.
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