Bosideng Men's Clothing: The number of stores will reach 2,000 in the next three years

In 7 years, sales have grown at an annual rate of over 50%; in China, nearly 1,000 marketing terminals have been established; successively, they have won the China Fashion Brand Growth Award, the Best Creative Award of the Year, the top three in the national market sales, and the most influential menswear. Brand awards and other industry awards; and the first to enter the European market with its own brand.

On March 26th, Bosideng Men's Wear, the protagonist of this legendary process, made a high profile appearance at the 20th China International Clothing & Accessories Expo (CHIC2012) and immediately became the focus of attention of many media and industry professionals.

Rich texture of the fabric, exquisite cutting techniques, cutting-edge fashion elements ... Bosideng men's wear exhibited in 2012 the three major series of autumn and winter travel, Yashi and fashion series, respectively, to meet business travel, business dress, business and leisure three different The style of dress brought a wonderful visual feast to the audience, adding a bright spot to this CHIC. The major media are also praised and added: more fashionable and more international style.

Boss installed menswear general manager Gan Liming, said that this year's fashion new products, the biggest highlight is the "upgrade":

“The new products displayed by CHIC2012 are a direct reflection of product upgrades: we insist on original design and adherence to the model. We pay more attention to the design sense, pay more attention to the overall design, and pay more attention to the collocation style. Therefore, we are widely recognized by all. Expected."

When talking about the new changes this year, he said: "After the overall layout of domestic and international markets in recent years, Bosideng men's clothing will be fully developed in 2012, in addition to product upgrades, but also includes brand upgrades, terminal upgrades and channels Expansion, etc., to promote the promotion of market sales and the development of menswear business."

Bosideng Menswear, as one of the key projects of the Bosideng Group's four-season strategy, advocates the concept of life of modern men's consumer groups, “Taste Life”, and leads men’s different styles of dress in different life situations.

Bosideng men's wear, which combines the international brand style and “taste life” style, this year officially lifted the banner of “type is king”, and established the “type and excellent” as the brand positioning and brand slogan, forming a difference in market competition. Advantages, establish a distinctive Bosideng men's "product symbol." Bosideng men's clothing according to market research found that as a mature male consumer, the requirements of the version type are more critical, and domestic brands often ignore the version type.

To this end, Bosideng men's clothing: version is the core of men's clothing, to take the "precision version + original design" route. They integrated the UK-based team of divisions and used advanced international analysis models to collect and build a Chinese men's body database, adhered to the three-dimensional cutting process, and introduced advanced equipment such as the United States and Germany computer programmatic stereotypes machines and strived to “make every one The clothes are tailored to suit the body and beautify the body."

This year's CHIC, the men's wear brand of Jiangsu Bosideng has launched a new brand LOGO. The brand new terminal image has also made its debut in public for the first time. It is distinctive, atmospheric, and full of quality. It reflects their new strengths in terminal construction: this year they plan to be in the first-tier cities. A number of “life halls” will be opened, and the flagship store on Oxford Street in London will also open during the Olympic Games. In the next three years, the number of shops in the Chinese market will reach 2,000.

Original design, version of the king, product upgrades, brand upgrades, terminal upgrades, Bosideng men's clothing a series of combination of strategies to make people dizzying. Using the song “Fully Fired” by the spokesperson Wang Lihong, the “fire” of this change can be more vividly depicted, heralding the “fire” of future development.