If you ask the NBA now the red star who is? There is no doubt that none other than Lin Shuhao. The not-so-knowledgeable bench who fell asleep on a friend's couch a few weeks ago and was concerned about being cut off someday led the Knicks to a seven-game winning streak and created a series of NBA records to become the NBA's hottest Of the new star, Jeremy Lin in the NBA, in the United States, and even the world a whirlwind of unquenchable whirlwind. The reason why Jeremy Lin is sought after by people is that one of the important reasons is that his grassroots roots show a spirit of persisting in his dreams and constantly struggling to strive for progress. And this spirit happened to hit the hearts of many young people who have dreams and persevere in struggling, so that they have a spiritual resonance. Recently, a same motivational, struggling, the pursuit of the dream of Golden Robe costume micro-film "dream of Tian Yi" in the major video networks, and quickly detonated the network, weekly hit a million broken. It is understood that this is the micro-film created by the Golden Rooster costumes, "a dream on the field," "China's Got Talent" championship Zhuojun starring. The story is based on the protagonist Zhuo Jun's adaptation of the course, tells the story of a juvenile who has a dream, in a difficult environment, regardless of the ridicule around people, relentless pursuit, struggle, and finally success story. The film adopts the traditional sequential structure in its narrative structure. However, when Zhuojun took his stage performance with the montage of time and space, he sometimes showed mockery and humiliation that he had suffered in the past, sometimes hesitating when his father and village watched the live broadcast. Coupled with light and shadow, composition, the perfect combination of music, not only show Zhuojun dream dance, but also allow people to watch deeply Zhuojun dream of the persistent pursuit, the success of hard-won, severely hit Have a dream, the pursuit of young people, especially like Zhuojun ordinary grassroots. This only adds up to just 6 minutes of micro-movie aptly interpretation of the brand culture of Jinji costumes to express the theme - there is a dream of the future. "The Dream on Tian Kui" is a corporate culture micro-movie that we independently created by Golden Rooster. The purpose is to make every young person who has dreams believe that "there is a dream and there is a future" and work hard for the dream. Dream concept is the brand concept that we want to spread the Golden Rooster brand, and at the same time, we also extend the theme of "beyond the dream" in the 2012 Autumn and Winter New Orders. "Zhao Zhaofu, Director of Golden Chicken Dress Operations, is interviewed by Advertiser Magazine Explain this way. He disclosed that since the establishment of Golden Rooster brand in 2006, all the way ups and downs accompanied by wind and rain, in the perseverance of dreams, constantly fighting has finally opened up an industry green channel, differentiated fashion sports positioning, seven colorful beautiful style products to meet the consumer Demand, the market has been favored and recognized by 2011 the national market has set off a rooster fashion trend. It can be said that "there is a dream there is a future" is not only the theme of this micro-film, but also the true portrayal of the brand itself, is the essence of corporate philosophy. Although "dreams on the field" is the first water-proof microfilm in Jinji costumes, Chu Chao-fu, who knows the branding of the brand, is no stranger to this. He said that many companies are now keen on the new marketing of micro-movies, but many Brand implants too blunt, undermining the story of the film and television drama, the audience did not buy it, or even produce resistance. Therefore, the production of "chicken farm on the dream," the first element to be considered is, without hurting the plot based on the story of the brand will naturally be integrated into the story plot. It is understood that in this micro-movie, a total of two appearances of the Golden Rooster costume: the first time for the TV to play the Golden Rooster costume Super Dancer contest registration, which is entirely in line with the development of the plot appeared for Zhuo Jun boarded the stage last Blockbuster provides pave the way for the second time is the end of the film Zhuo Jun a song on the dream, won the audience cheers, Zhuojun dream come true, followed by the "dream has the future" film Dotted subtitles naturally show in front of the audience, neither the situation seems abrupt, affecting the story, but also the brand concept of rooster costumes, the subtle pass the audience, in order to resonate, narrowing the distance between the brand and consumers and enhance business Brand awareness and impact. Finally, in the latter part of the promotion, Chu Zhao Fu, director of operations of Golden Rooster Garments Co., Ltd., also said that the micro-film is mainly aimed at young people, especially after the "85" to the "90s". They are young and highly networked. A form of marketing, but also more willing to share, forward interesting things on the network. Therefore, this micro-movie in the marketing of the main network marketing, through the story of the film itself, so that different groups resonate, through word of mouth, to convey to every audience, each has a dream
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