[China Glass Network] The development of China's Internet in 2011 has entered a new stage. As the Internet swept the world, whether the market itself or merchants and consumers are increasingly accepting the changes brought by the Internet, online marketing has emerged as the times require, and because of its unique characteristics, it is becoming the mainstream of the modern marketing market.
Internet marketing achieved rapid development in 2011
Unlike traditional marketing models, online marketing is very interactive. In the traditional marketing model, the communication between people is very important, and the marketing method is relatively simple; network marketing can strengthen interaction according to the characteristics of its own products, specific target customer groups, and unique corporate culture, saving expenses and in form. It is also novel and diverse, avoiding the simplification of the original marketing model.
Compared with large enterprises, network marketing has opened up a new marketing idea for SMEs, so that more SMEs can not be overthrown in the face of cost savings in a new way. Marketing itself out, avoiding the shortcomings of insufficient funds and brand weakness. Although SMEs do not have the strength of large enterprises from product to capital price positioning and distribution channels, network marketing can help SMEs to succeed more quickly because of their unique marketing strategies.
With more and more companies conducting online marketing, the scale of online marketing in 2011 has grown to a higher level. According to the data of Intercontinental News, the online advertising market in the first three quarters of 2011 was 8.63 billion, 11.15 billion and 13.74 billion respectively. It is estimated that the online advertising market in the fourth year will increase by about 50% compared with last year. The growth of netizens, the changes in online marketing models, and the importance of online marketing all provide strong support for the growth of advertisers' volume.
Yu Xindie, an observer of Jingtongbao, believes that online marketing has entered the era of more professional and subdivided from the initial ignorance. For enterprises, the promotion of network platforms has the characteristics of low cost and high efficiency. However, enterprises have higher awareness of risk control for network promotion, and stricter requirements for network marketing innovation. How to stand out among many companies has become the direction of many companies' future research.
How to carry out network marketing for SMEs
SMEs have been active in the traditional field, and if they go online to do network marketing, they will often lose more than they gain. Therefore, SMEs should focus on website construction, target products, price strategy, brand promotion and other aspects.
First of all, SMEs can choose e-commerce companies such as Juntongbao to help them build their own websites. E-commerce companies are very professional in the structure and network promotion of the website, and they know more about the offline traditional industries and users in the industry. The combination of the two can not only master the development of the network, but also meet the needs of users.
Followed by the target product. To use online marketing methods, SMEs must identify their products or services and identify which users are their own. The cost of selling through the network is much lower than the sales cost of other sales channels, so when the product is determined, SMEs can get more profits through online marketing.
Again is the price strategy. What can't be ignored in network marketing is the price strategy. The online marketing price strategy is a direct dialogue between cost and price. Due to the openness of information, consumers can easily grasp the prices of competitors in the same industry. How to guide consumers to make purchasing decisions is the key. If SMEs want to succeed in online marketing on price, they should emphasize the performance and price ratio of their products and the characteristics of their products compared with competitors in the same industry, and adjust them according to actual conditions.
In addition, we must make great efforts in brand promotion, including online advertising. Through online advertising, more potential consumers can be tapped. The rich resources of the network can be used to reach a cooperative alliance with non-competitors, thereby broadening the consumption level of the products. However, if it cooperates with professional e-commerce enterprise Tongbao, it is said that Not only will it help the company to build a station, but also do a good job in brand promotion, operation guidance, personnel training, etc., so that the company can save time and effort.
According to industry insiders, although the competition is becoming increasingly fierce, the high attention of enterprises to network marketing will bring historic development opportunities to the network marketing industry.
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