Different from manufacturing, in the apparel, fashion, entertainment and other industries, Europe and the United States have always had the absolute power to speak and lead the trend. As a Chinese local apparel brand, Metersbonwe was able to rank among the top 10 global apparel brands in the three years since its launch, just because Metersbonwe has always embraced change and persisted in innovation.
Three years after its listing, Metersbonwe was able to become one of the top 10 global apparel brands, only because Metersbonwe has embraced change and persisted in innovation.
On May 9th, 2011, BrandZ ranked the most valuable global brand list. Meters/bonwe Metersbonwe ranks among the top 10 global apparel brands and is the only one of the world's top ten apparel brands to be selected for the value of 1.446 billion US dollars. China's domestic brand ranks 10th. This day, there are 3 months from the third anniversary of Metersbonwe's listing.
Different from manufacturing, in the apparel, fashion, entertainment and other industries, Europe and the United States have always had the absolute power to speak and lead the trend. As a Chinese local apparel brand, Metersbonwe was able to rank among the top 10 global apparel brands in the three years since its launch, just because Metersbonwe has always embraced change and persisted in innovation.
Building a multi-brand empire
On August 28, 2008, on the day of the listing, Smith Barney launched a new brand of ME & CITY, which shows that Smith Barney, who has focused on single-brand operations for a long time, began to extend its product line and carefully started to build multi-brand empire.
At the time, Metersbonwe’s chairman Zhou Chengjian answered the reporter “Where is the chance for ME&CITY to succeed?†The word “opportunity†was used in the question. Zhou Chengjian said: “Although many overseas popular fashion brands have entered China, a certain degree It changed the concept of Chinese people's consumption, but compared to Metersbonwe, they lacked understanding and research on the Chinese market, or they lacked a development strategy for the Chinese market, and domestic brands were not strong enough. There will be a vacancy in demand. In my opinion, this is the right time for ME&CITY to launch." With the appearance of international star Wentworth Miller, ME&CITY's first appearance locked the eyes of consumers.
When it comes to the experience of going public for three years, Zhou Chengjian said that “the experience is still quite manyâ€. He said: "This is a trivial achievement in the past three years. There is a lot to get to ME&CITY. From the aspect of economic efficiency, it is still in the incubation period. The company benefited from the innovation of the organization, the team building, and the In process management and product innovation, there has been great accumulation, especially in process innovation and product innovation, which has brought great value.The company’s performance has changed greatly since last year, and these innovations are very large. In addition, through this process we know how to find precise positioning and do the tailoring that I have always emphasized."
In this way, in constant reflection and innovation, ME&CITY emphasizes quality, fashion and individuality, satisfies the new needs of newcomers and middle-class Chinese clothing, and enriches the content of Metersbonwe brand, which is consistent with the original “Metersâ€. "Bonwe" brand constitutes a strong complement and support, and has achieved ME&CITY's rapid growth for three years. The number of stores has increased from 0 to 480, and sales from 0 to close to 1 billion.
After three years of meticulous planning and market trials, the experience accumulated in the test of differentiation and multi-brand operation has made Metersbonwe bolder and bolder, focusing on the diversification of “unconventional waysâ€. The development of the company has been clearly demonstrated: In 2009, the fashion and trend of Mi Xidi children's wear was born. After two years of development, it now has its own characteristics as an independent brand in the children's wear industry. In 2010, the online dedicated brand AMPM, which is based on comfort and LOHAUS, was born. Its products focus on casual wear, home wear and bedding. Healthy fabrics, relaxed design and comfortable taking experience make people enjoy the advocacy. Living lifestyle is impressive. In August 2011, online footwear created with Chinese elements was created exclusively for the brand CHIN祺. With the help of Chinese elements, the new ideas of domestic products are practiced.
"Test Water" Internet
Zhou Chengjian always had a dream: "Metersbonwe will become a global tailor and provide global consumers with a new fashion experience." Through the process of creating the ME&CITY brand, Zhou Chengjian found himself "not enough understanding of the tailor."
He said: "This incident has allowed me to understand in depth how to make a modern tailor, and how to lay a solid foundation for sustainable development of the enterprise. Do not be afraid to encounter any problems. We must have enough confidence in this industry and in this field. Because the times are changing and consumer demand is changing all the time, the competitive landscape is constantly changing. Under this background of change, if there is not enough innovation, enough humility, enough awe, it is difficult to make In the process, innovation has been further excavated. This is the driving force for continuous innovation in the organization, process, product development, and terminal management of the company in recent years.
In order to realize this dream, Metersbonwe has turned its sights on the sudden emergence of online retail businesses. December 8, 2010, through the construction of Metersbonwe own e-commerce platform - state purchasing network, so that more people and even people around the world can experience Metersbonwe dressing services.
However, on September 29, 2011, the US state apparel announced that it had decided to stop the e-commerce business platform, considering that it was difficult to ensure profitability. The operation of the state purchasing network, the original online shopping platform will be handled by the controlling shareholder.
“Mebon clothing has a dazzling array of extensions and innovations in fashion brands, but it is too fast and sometimes it is not fast.†Zhou Chengjian pointed out frankly that it is worth learning about the operation of the “Me&City†brand. Lessons.
Zhou Chengjian had previously stated that he and his team have become increasingly aware of risk. In the past decade or so, there was a lack of control over the risks in the mind, or even no word of “riskâ€, but in recent years, he had thought Risk is always more than thinking opportunities. He said that he must think through 360 degrees before doing anything. He must understand the possible consequences before he makes innovations, and then decide to advance and retreat.
This adjustment is Zhou Chengjian's choice after careful consideration.
According to Cui Hongbo, senior partner of the consulting consultancy firm, Meibang Apparel now wants to make a choice between MECITY and state purchasing networks. "In two different systems, the state that gave up its future is not clear. Buying a network is a wise choice for listed companies."
Marketing innovation upgrade brand connotation
“The marketing of consumer goods is divided into four levels. Brand owners, retailers, channel distributors, and manufacturers, Metersbonwe are not manufacturers and channel distributors. Metersbonwe is a retailer that includes brand owners. In the Internet era, the complexity of online and offline management is more complex than that of ordinary enterprises. It is relatively easy to be a retailer and brand owner, but we need to be a brand merchant and a retailer, and it is very difficult to manage the entire strategy. I use the logic of the Internet era to think about how our supply chain changes, so that people's lives are more convenient." Zhou Chengjian has been thinking.
If we respond to the changes on the Internet, Metersbonwe has a calm and contented attitude. In the face of the traditional market, Metersbonwe has expanded even more forward-looking. During the three years of listing, Metersbonwe seized the opportunity to market smartly and used the accumulated resources in the right place at the right time.
Since 2009, with the "Transformers 2" as a symbol, Metersbonwe has started the process of brand strategy for transnational cross-border cooperation. As the first "Hollywood blockbuster" crab, in "Transformers 2", Metersbonwe implanted the brand logo in the film bridge, prompting more and more Chinese brands to value this market. . In 2011, Metersbonwe made another effort. In "Transformers 3", the opening of the lead movie was from MTEE, a Chinese brand owned by Metersbonwe. The cooperation between Metersbonwe and Transformers is not only the implantation of the film, but also includes product licensing cooperation and interactive marketing. Transformers series MTEE from 2009, as one of the successful Transformers derivative products, including the Pope, the Wild School, Transformers logo and other patterns of printing MTEE, has been a favorite of many consumers.
In the three years since its launch, Metersbonwe has faced both international and domestic fashion brands. It has firmly grasped the two major themes of domestic products and innovation. It invited Jay Chou and other pioneering idols to put on new national cargo shirts, affecting and continuing to influence. Generational consumers.
Jay Chou – a representative of trendy people linked to screaming, shouting, and fanaticism, and Chinese goods – a cultural representative associated with nostalgia, history, and heritage, at Metersbonwe, both through cultural power and art. The perfect combination of force and technology.
The Metersbonwe Costume Museum, which covers the expanses of the Chinese clothing culture of the millennium, has become the cornerstone and inspiration for Metersbonwe's growing innovation. In 2008, the “More Chinese More Fashionable†themed series included kung fu and blue and white porcelain. Themes such as the theme are all from the costume collections in the costume museum.
In 2010, Metersbonwe aggressively launched its most innovative product series, MTEE, which will integrate fashion with fashion, heritage classics, and deep understanding of the long-standing national feelings. After the release of MTEE, it quickly aroused the resonance of the younger generation and wrote a new brand legend.
In 2011, the new season of MTEE was fully upgraded. It invited 8 Chinese cross-border designers from the 80s of the last century to use their keen sense of fashion to create 80 themes of nostalgia series and Shang Yingchang's classic animation series. It has transformed thousands of ordinary T-shirts into a unique new domestic wave, attracting consumers of all ages. Japan's famous street photographer Miyahara Masaru is also inspired by Metersbonwe's creativity. In summer 2011, his street-shoot works were restored on MTEE in an extremely trendy fashion. Numerous admirers were attracted to this cross-border cooperation. Tessbonwe is more confident that at the 2011 Venice Biennale, the world’s top art exhibition, more than 20 artists from different world-class works have appeared in MTEE, and Metersbonwe stepped out of the country to let the world appreciate its costumes. Contains creativity and art. Zhou Chengjian, one of the spokespersons, painted a clear outline of the new Chinese goods.
“The new domestic products are pure original works with high fashion, high cost performance, high innovation, excellent quality, ancient use, and foreign use.†It is clever to grasp the changes, innovation marketing, Metersbonwe brand connotation has been eye-catching upgrade.
On May 9th, 2011, BrandZ ranked the most valuable global brand list. Meters/bonwe Metersbonwe ranks among the top 10 global apparel brands and is the only one of the world's top ten apparel brands to be selected for the value of 1.446 billion US dollars. China's domestic brand ranks 10th. This day, there are 3 months from the third anniversary of Metersbonwe's listing.
Different from manufacturing, in the apparel, fashion, entertainment and other industries, Europe and the United States have always had the absolute power to speak and lead the trend. As a Chinese local apparel brand, Metersbonwe was able to rank among the top 10 global apparel brands in the three years since its launch, just because Metersbonwe has always embraced change and persisted in innovation.
Building a multi-brand empire
On August 28, 2008, on the day of the listing, Smith Barney launched a new brand of ME & CITY, which shows that Smith Barney, who has focused on single-brand operations for a long time, began to extend its product line and carefully started to build multi-brand empire.
At the time, Metersbonwe’s chairman Zhou Chengjian answered the reporter “Where is the chance for ME&CITY to succeed?†The word “opportunity†was used in the question. Zhou Chengjian said: “Although many overseas popular fashion brands have entered China, a certain degree It changed the concept of Chinese people's consumption, but compared to Metersbonwe, they lacked understanding and research on the Chinese market, or they lacked a development strategy for the Chinese market, and domestic brands were not strong enough. There will be a vacancy in demand. In my opinion, this is the right time for ME&CITY to launch." With the appearance of international star Wentworth Miller, ME&CITY's first appearance locked the eyes of consumers.
When it comes to the experience of going public for three years, Zhou Chengjian said that “the experience is still quite manyâ€. He said: "This is a trivial achievement in the past three years. There is a lot to get to ME&CITY. From the aspect of economic efficiency, it is still in the incubation period. The company benefited from the innovation of the organization, the team building, and the In process management and product innovation, there has been great accumulation, especially in process innovation and product innovation, which has brought great value.The company’s performance has changed greatly since last year, and these innovations are very large. In addition, through this process we know how to find precise positioning and do the tailoring that I have always emphasized."
In this way, in constant reflection and innovation, ME&CITY emphasizes quality, fashion and individuality, satisfies the new needs of newcomers and middle-class Chinese clothing, and enriches the content of Metersbonwe brand, which is consistent with the original “Metersâ€. "Bonwe" brand constitutes a strong complement and support, and has achieved ME&CITY's rapid growth for three years. The number of stores has increased from 0 to 480, and sales from 0 to close to 1 billion.
After three years of meticulous planning and market trials, the experience accumulated in the test of differentiation and multi-brand operation has made Metersbonwe bolder and bolder, focusing on the diversification of “unconventional waysâ€. The development of the company has been clearly demonstrated: In 2009, the fashion and trend of Mi Xidi children's wear was born. After two years of development, it now has its own characteristics as an independent brand in the children's wear industry. In 2010, the online dedicated brand AMPM, which is based on comfort and LOHAUS, was born. Its products focus on casual wear, home wear and bedding. Healthy fabrics, relaxed design and comfortable taking experience make people enjoy the advocacy. Living lifestyle is impressive. In August 2011, online footwear created with Chinese elements was created exclusively for the brand CHIN祺. With the help of Chinese elements, the new ideas of domestic products are practiced.
"Test Water" Internet
Zhou Chengjian always had a dream: "Metersbonwe will become a global tailor and provide global consumers with a new fashion experience." Through the process of creating the ME&CITY brand, Zhou Chengjian found himself "not enough understanding of the tailor."
He said: "This incident has allowed me to understand in depth how to make a modern tailor, and how to lay a solid foundation for sustainable development of the enterprise. Do not be afraid to encounter any problems. We must have enough confidence in this industry and in this field. Because the times are changing and consumer demand is changing all the time, the competitive landscape is constantly changing. Under this background of change, if there is not enough innovation, enough humility, enough awe, it is difficult to make In the process, innovation has been further excavated. This is the driving force for continuous innovation in the organization, process, product development, and terminal management of the company in recent years.
In order to realize this dream, Metersbonwe has turned its sights on the sudden emergence of online retail businesses. December 8, 2010, through the construction of Metersbonwe own e-commerce platform - state purchasing network, so that more people and even people around the world can experience Metersbonwe dressing services.
However, on September 29, 2011, the US state apparel announced that it had decided to stop the e-commerce business platform, considering that it was difficult to ensure profitability. The operation of the state purchasing network, the original online shopping platform will be handled by the controlling shareholder.
“Mebon clothing has a dazzling array of extensions and innovations in fashion brands, but it is too fast and sometimes it is not fast.†Zhou Chengjian pointed out frankly that it is worth learning about the operation of the “Me&City†brand. Lessons.
Zhou Chengjian had previously stated that he and his team have become increasingly aware of risk. In the past decade or so, there was a lack of control over the risks in the mind, or even no word of “riskâ€, but in recent years, he had thought Risk is always more than thinking opportunities. He said that he must think through 360 degrees before doing anything. He must understand the possible consequences before he makes innovations, and then decide to advance and retreat.
This adjustment is Zhou Chengjian's choice after careful consideration.
According to Cui Hongbo, senior partner of the consulting consultancy firm, Meibang Apparel now wants to make a choice between MECITY and state purchasing networks. "In two different systems, the state that gave up its future is not clear. Buying a network is a wise choice for listed companies."
Marketing innovation upgrade brand connotation
“The marketing of consumer goods is divided into four levels. Brand owners, retailers, channel distributors, and manufacturers, Metersbonwe are not manufacturers and channel distributors. Metersbonwe is a retailer that includes brand owners. In the Internet era, the complexity of online and offline management is more complex than that of ordinary enterprises. It is relatively easy to be a retailer and brand owner, but we need to be a brand merchant and a retailer, and it is very difficult to manage the entire strategy. I use the logic of the Internet era to think about how our supply chain changes, so that people's lives are more convenient." Zhou Chengjian has been thinking.
If we respond to the changes on the Internet, Metersbonwe has a calm and contented attitude. In the face of the traditional market, Metersbonwe has expanded even more forward-looking. During the three years of listing, Metersbonwe seized the opportunity to market smartly and used the accumulated resources in the right place at the right time.
Since 2009, with the "Transformers 2" as a symbol, Metersbonwe has started the process of brand strategy for transnational cross-border cooperation. As the first "Hollywood blockbuster" crab, in "Transformers 2", Metersbonwe implanted the brand logo in the film bridge, prompting more and more Chinese brands to value this market. . In 2011, Metersbonwe made another effort. In "Transformers 3", the opening of the lead movie was from MTEE, a Chinese brand owned by Metersbonwe. The cooperation between Metersbonwe and Transformers is not only the implantation of the film, but also includes product licensing cooperation and interactive marketing. Transformers series MTEE from 2009, as one of the successful Transformers derivative products, including the Pope, the Wild School, Transformers logo and other patterns of printing MTEE, has been a favorite of many consumers.
In the three years since its launch, Metersbonwe has faced both international and domestic fashion brands. It has firmly grasped the two major themes of domestic products and innovation. It invited Jay Chou and other pioneering idols to put on new national cargo shirts, affecting and continuing to influence. Generational consumers.
Jay Chou – a representative of trendy people linked to screaming, shouting, and fanaticism, and Chinese goods – a cultural representative associated with nostalgia, history, and heritage, at Metersbonwe, both through cultural power and art. The perfect combination of force and technology.
The Metersbonwe Costume Museum, which covers the expanses of the Chinese clothing culture of the millennium, has become the cornerstone and inspiration for Metersbonwe's growing innovation. In 2008, the “More Chinese More Fashionable†themed series included kung fu and blue and white porcelain. Themes such as the theme are all from the costume collections in the costume museum.
In 2010, Metersbonwe aggressively launched its most innovative product series, MTEE, which will integrate fashion with fashion, heritage classics, and deep understanding of the long-standing national feelings. After the release of MTEE, it quickly aroused the resonance of the younger generation and wrote a new brand legend.
In 2011, the new season of MTEE was fully upgraded. It invited 8 Chinese cross-border designers from the 80s of the last century to use their keen sense of fashion to create 80 themes of nostalgia series and Shang Yingchang's classic animation series. It has transformed thousands of ordinary T-shirts into a unique new domestic wave, attracting consumers of all ages. Japan's famous street photographer Miyahara Masaru is also inspired by Metersbonwe's creativity. In summer 2011, his street-shoot works were restored on MTEE in an extremely trendy fashion. Numerous admirers were attracted to this cross-border cooperation. Tessbonwe is more confident that at the 2011 Venice Biennale, the world’s top art exhibition, more than 20 artists from different world-class works have appeared in MTEE, and Metersbonwe stepped out of the country to let the world appreciate its costumes. Contains creativity and art. Zhou Chengjian, one of the spokespersons, painted a clear outline of the new Chinese goods.
“The new domestic products are pure original works with high fashion, high cost performance, high innovation, excellent quality, ancient use, and foreign use.†It is clever to grasp the changes, innovation marketing, Metersbonwe brand connotation has been eye-catching upgrade.
Multifilament Net,Monofilament Net,Gill Net
Fishing Nets Co., Ltd. , http://www.cnmooringrope.com