Classical furniture: Phoebe or master sinker

In recent years, classical furniture has been a consensus among Chinese collectors as an investment collection that has a potential for appreciation. However, after careful inspection, it is not difficult to find that classic furniture has successively exhibited different appreciation curves due to different materials.

Among them, Huanghuali furniture has risen hundreds of times in ten years; rosewood furniture has also risen steadily, and has risen by more than 10 to 20 times in ten years. However, by 2011, Huanghuali furniture "brilliant curtain call", the price stagnated in the critical state, there is no market price, rosewood furniture fell sharply.

At this time, another kind of wood and furniture made of it had suddenly emerged and appreciated rapidly. From the beginning of the year, a ton of wood of 780,000 yuan went straight to the end of the year. A tree root sold a staggering 20 million high prices! The high selling price of the single piece of furniture produced by it reached more than 60 million yuan, and the complete set of furniture has reached a sky-high price of more than 200 million yuan.

This kind of wood is called Nanmu. The special dish is Jinsi.

Compared with 99% of other woods with the title of “Redwood” originating from exotic countries (at present, only one of the 33 species of “Hong Kong” “national standard” comes from China), Nanmu and Jinsinan are unique to China, and their origins are in the Sichuan Basin. Mainly scattered in more than 10 provinces in southern China.

A classical furniture researcher used an online search engine in early 2011 to search for the “Phoebe” entry and found more than 100,000 results.

Not long ago, when he searched the Internet again, he used the same search engine and found about 11.3 million related information. In other words, in just one year, Nanmu and Jin Sinan’s social concern has increased by more than 100 times.

What kind of wood is Phoebe? How valuable is his worth?

Will the appearance of Nanmu furniture, especially Jinsi Nan furniture, become an important indicator of the development of Chinese classical furniture? At the turn of 2011 and 2012, the reporter began a visit and investigation with a series of questions.

Room Ya-Nan Xiang - Yangchun White Snow High above the cold From the beginning of 2011 to the beginning of 2012, there are several central vocabulary words in all the hot words about Phoebe and Jinsi, one of which is "Miyanan".

As early as the Spring Breeze year, a high-end Jinsinan furniture brand named “Miyanan” emerged in the Chinese classical furniture market, with “China Nanmu’s first” and “Chinese gold wire”. Nan Furniture's professional manufacturer "is unique in the field of Chinese classical furniture.

Following the grand opening of the Ya Nanxiang Art Museum in Dazhong Tingzhong Street, Chaoyang District, Beijing, first-tier cities such as Shanghai, Tianjin, and Guangzhou have also spurred a strong “Silkwind”.

Phoebe Nanmu, the deified wood that had long played an important role in Chinese history, finally unveiled the mystery that enveloped it. From the past, Emperor Shen Gong entered the eyes of the contemporary people.

“When Jinfeng Yulu meets one another, it wins but there are countless people.” The reporters surveyed and found that many people who are witnessing are reflecting that after a strong “Nanfeng” swept across the classical Chinese furniture industry at an unprecedented speed, The industry, consumers, investment collectors and researchers aroused strong shock.

Because this Jinsi Nan furniture flagship store is implemented in the industry is a rare appointment to visit the system, and the implementation of a limited number of visits every day, for a period of time, appointment telephone has been in a busy state. Some classical furniture lovers have to make an appointment for a suitable visit time and have to grab the hotline number when most people are already asleep when someone else enters lunch or midnight....

This way people “lost their food and sleeplessly” weighed more on the appetites of consumers. Within more than a month after the opening of the business, guest rooms and guest rooms were full of money. Many fans and collectors came to visit for the first time. Second, third time...

However, as many people in China have never seen Phoebe, many generations of people did not know why Jin Sinan was used. Many visitors questioned the quality, fineness and value of Jin Sinan.

Some people questioned the value of Jinsi Nan furniture: the price of a piece of wood and the furniture it produced was worth it. Where is the scarcity and cultural heritage value? Does Jin Sinan's positioning like "heresy"?

A person who never knew that Jin Sinan purchased furniture, how to appreciate, use, maintain and maintain them...

In order to solve a series of mysteries, the room Ya Nanxiang Art Museum teamed up with experts from the Chinese Academy of Forestry and experts from the National Palace Museum to give lectures to the media. Other ways to solve doubts for the public.

At the same time, the broadcast of the legend of Beijing TV Nanmu and the series of reports by CCTV on Phoebe Nanshi also greatly enhanced the popularity and reputation of Jinsi Phoebe. It can be said that Phoebe was popularized in the land of Shenzhou overnight.

When the shot was taken, the consumers sought after Jin Sinan more than a wave. After a thorough understanding of the precious, selected craftsmanship and historical heritage value of Jinsi Nanmu, visionary leaders and elites began to scold giants. The purchase of gold silk Nan furniture, set off between the top collectors and high-end consumers to buy Jinsi Nan furniture boom.

According to the salesman of Yanan Nanxiang, 23 Forbes wealthy individuals have personally entrusted or delegate representatives to purchase or appreciate furniture at Yaya Nanxiang. Beijing has already adopted a number of top clubs such as the Banker's House to take the lead in using Yanan. Golden Phoebe furniture.

Although the price of the room Ya Nan Nan Jin Sinan furniture is not cheap, but it is still hard to find a thing, against the market firm, what are the reasons?

For this reason, the reporter interviewed Ma Zhiyong, curator of the room Ya Nan Nan Jin Sinan Art Museum. Mr. Ma said: "There are two main reasons:

One is Jin Sinan is China's most precious natural heritage, since ancient times valuable. It is a kind of best wood that is selected from the old material of more than a hundred years old in accordance with strict material selection standards. The probability of this material selection is only one to two percent.

Moreover, because Jin Sinan must be the old material of Phoebe zhennan, it will naturally generate gold wire after a long period of over a hundred years of long-term oxidation. It is by no means artificial, and it is not a new material of Phoebe quinquefolius. Modern science and technology can only increase the production of Nanmu, but it cannot increase the yield of Jinsi.

Therefore, Jin Sinan is destined to be a historical stock, and it may only be less and less. So it has a huge collection and investment value.

Second, the soul of Jinsi Nan furniture is the Chinese royal craftsmanship. The so-called royal craftsmanship is essentially the power of the whole country, using all resources, and doing fine work. In the selection of craftsmen, the House of Representatives is generally petitioned by the emperor to summon the most outstanding artisans in the country to recruit.

Room Nanan Xiang still strictly follows the traditional craftsmanship of China's Jinsi Nan furniture and insists on recruiting the most outstanding craftsmen from the entire country. Our annual salary for artisans is three to five times the annual salary of the general mahogany craftsmen, ensuring that each Jin Sinan After the furniture is made, it will be the top Chinese Jinsheng art and it will be the eternity. ”

Jia Mulin 琅 “ 亲 亲 亲 “ “ “ “ “ “ “ “ “ 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇 皇. Mr. Gao and his wife manage furniture and home accessories in Tangshan, known as the "richest city in Hebei Province." Mr. Gao is tall, tall and tall, and his wife is like a lady. According to Mr. Gao, from March to December 2011, they came to Beijing three times to look for Jinsi Nan furniture. Each time they spend two or three days, they strolled through the main classical furniture market in Beijing. Only leave.

They found that Jin Sinan has been blooming since the heat of the year, but either it is a crude process of making riotous objects, or it is a shoddy material, and even worse, it is not Nanmu. They jokingly complained that Beijing, which was huge, could not buy a satisfied Nanmu furniture.

After careful inquiry, I found out about the esoteric meanings: Mrs. Gao told the reporter: “The furniture of Genya Nanxiang is too expensive. Before I thought I was a rich man, I came to know that Jin Sinan’s furniture is at least several hundred thousand RMB. Millions of dollars, tens of millions of dollars, really can't afford it.”

Another surname collector said: "A lot of the furniture here has been booked out. Because of the scarcity of materials, it is not free to order. It's not easy to buy a set of your favorite Jin Sinan furniture!"

The director of the museum told reporters: “Jungan Nanxiang Jinsinan furniture is mainly created for China’s top affluent elites and leaders of all sectors of the society. Due to extremely scarce resources, the number is extremely limited. Every year, the production of Jinnan furniture is not There will be more than ten sets. In terms of market share, there must be a lack of market coverage in the brand design. Because the number of furniture is too scarce, it is difficult for even rich people to meet their needs."

However, the director of the company told reporters that they had already learned the actual demand potential of the market, in order to make up for these shortcomings, to solve many high-end consumers want to buy Jinsi Nan can not buy or Jinsi Phoebe enthusiasts want to buy but can not afford The problem was that Beijing Jinsi Nan Furniture Co., Ltd., while continuing brand building for Yam Nan, recently decided to spend a large sum of money to launch a new Nanmu furniture brand, Kalimin. Shortly afterwards, the problems faced by high-ranking ladies and surname collectors can be solved.

After repeated inquiries by the reporter, the director of the company introduced the position of Jia Mulin in furniture production and sales:

In terms of material use, the company will use the remaining old materials of Phoebe nanmu, which was stored for the past years, as the main material for Jia Mu Lin's furniture. In the style of furniture, the classic style of Jin Sinan furniture in the room Ya Nanxiang Museum is still the main style, absorbing the Ming and Qing classical furniture design style, taking into account the modern people's use and aesthetic habits.

In terms of price, it will reflect the characteristics of close to the people, from tens of thousands of yuan to more than ten million yuan for a single piece of furniture, and the total price of complete sets of furniture in the living room will be between 50 and 1 million yuan. In this way, wealthy homes like Nanmu furniture can afford it. The director of the museum introduced that this year's Spring Festival happens to be the first anniversary of the opening of the room Ya-Nan Hong. Room Ya-Nan Hong will introduce three sets of “Kai Lin Lin” Nanmu furniture in advance at a special price.

When the reporter was curious to ask where the upcoming Ka-lin Lin’s flagship store will be located, it is not convenient for the curator to answer. However, after the Spring Festival everyone can see the answer.

However, according to an industry official, the Ka-Ling Lin flagship store has begun research on location selections in Beijing's major furniture commercial districts as early as half a year ago. It has been tentatively scheduled to be located in a famous professional supermarket in the West Fourth Ring Road. . In order to welcome the arrival of Jia Mulin, the management of the store had recently vacated about 1,000 square meters of operating area.

Speaking of this trip to Beijing at the end of December, Mrs. Gao said that they routinely went to watch the room Ya-nan. Because there is a deep concern for Jin Sinan in his heart, if the funds cannot be purchased at any time, look at it and you can also comfort your heart. However, this time it was a worthwhile trip. She and Mr. Lai had learned from the roommates of the Ya-Nan Shan Fragrance that Jia Mulin was soon to open a welcome meeting in Beijing's West Fourth Ring. By then, they will arrive at the first time, picking a few pieces of Phoebe's furniture that they have long been waiting for.

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