It is no surprise that IT products are used as gifts to sell and give away people. It is precisely because of the high practicability and high acceptance of electronic products such as MP3 and U-disc which are highly favored in the gift market. Many IT manufacturers also sniff. Out of the prospect of this market, began to look for business opportunities.
IT products into the gift channel In 2011, the online exposure of the generous group purchases, so that gift channels really understand the power of the Apple iPad. However, the product limitations of the Apple iPad do not meet the needs of all people. Therefore, other brands in the morning were included in the sight of gift channel providers. However, the lack of a good user experience has caused the shipment of these products to fail to reach a certain level of accuracy.
As the iPad has become a climate, the combination of gift channels and IT channels has begun to gradually enter the industry's attention, IT products into the gift channel seems to be able to foresee unlimited possibilities.
In fact, with the increasing popularity of IT products, IT products as a gift space is growing. Although most companies are currently passively facing the gift market, waiting for customers to buy from the company, some of the first-time IT companies have achieved good results.
It is understood that gifts are an emerging consumer goods industry that has continued to grow and develop in recent years. The market capacity is also known as Heiner. According to the nature and use of gifts can be divided into: government gifts, business gifts, leisure products, collections and furnishings, festive supplies and other six categories, but with these gift nature products are more, both traditional gifts of alcohol and tobacco, Jewelry, toys, etc., as well as a number of new technologies, health care products, stationery, electronic products, etc., as long as the gift features of the products can appear in this market. IT products also began to exhibit similar attributes, and entering the gift channel sales is also a matter of course.
Gift channel is the new blue ocean?
According to macroeconomic data, China’s natural GDP growth in the first half of 2008 reached 11.7%; however, figures from the Chinese gift industry show that in 2006, the total value of China’s courtesy market was 180 billion baht, and in 2008 it exceeded 230 billion baht**. * The net value of the market is 50 billion yuan, and the average gross profit level is above 30%. This amazing speed of development and great value potential has attracted the attention of various industries, especially the traditional manufacturing industry. Under the circumstance that the traditional market is becoming saturated, many industries are eager to find new incentives to turn over, and the gift market is a large platform. It has precisely helped a variety of industry chain repositioning.
Therefore, professional gift distributors have also emerged, and the team and scale have grown: According to statistics, there are currently more than 100,000 small and medium-sized gift companies, and more than 3,000 large-scale gift shops. Fifty, these gift distributors set up multiple types of channels and radiate all levels of the market to fill the markets that cannot be covered by traditional channels. It can be seen that the Chinese gift channel is an effective supplement to any fierce competition in China's traditional channels, and it is also a blue ocean that the traditional channel competition has found on the edge of the Red Sea.
It can be seen that the current IT vendors' future of gift channels is bright and there are success stories to follow. However, the current gift channels still only serve as a powerful supplement to their own IT channels. If you want to become bigger and stronger, you must also develop your own. Brand personality, strategy for their own business development. When traditional channels want to develop gift businesses to expand their scale, they must first move from passive to active.
IT products into the gift channel In 2011, the online exposure of the generous group purchases, so that gift channels really understand the power of the Apple iPad. However, the product limitations of the Apple iPad do not meet the needs of all people. Therefore, other brands in the morning were included in the sight of gift channel providers. However, the lack of a good user experience has caused the shipment of these products to fail to reach a certain level of accuracy.
As the iPad has become a climate, the combination of gift channels and IT channels has begun to gradually enter the industry's attention, IT products into the gift channel seems to be able to foresee unlimited possibilities.
In fact, with the increasing popularity of IT products, IT products as a gift space is growing. Although most companies are currently passively facing the gift market, waiting for customers to buy from the company, some of the first-time IT companies have achieved good results.
It is understood that gifts are an emerging consumer goods industry that has continued to grow and develop in recent years. The market capacity is also known as Heiner. According to the nature and use of gifts can be divided into: government gifts, business gifts, leisure products, collections and furnishings, festive supplies and other six categories, but with these gift nature products are more, both traditional gifts of alcohol and tobacco, Jewelry, toys, etc., as well as a number of new technologies, health care products, stationery, electronic products, etc., as long as the gift features of the products can appear in this market. IT products also began to exhibit similar attributes, and entering the gift channel sales is also a matter of course.
Gift channel is the new blue ocean?
According to macroeconomic data, China’s natural GDP growth in the first half of 2008 reached 11.7%; however, figures from the Chinese gift industry show that in 2006, the total value of China’s courtesy market was 180 billion baht, and in 2008 it exceeded 230 billion baht**. * The net value of the market is 50 billion yuan, and the average gross profit level is above 30%. This amazing speed of development and great value potential has attracted the attention of various industries, especially the traditional manufacturing industry. Under the circumstance that the traditional market is becoming saturated, many industries are eager to find new incentives to turn over, and the gift market is a large platform. It has precisely helped a variety of industry chain repositioning.
Therefore, professional gift distributors have also emerged, and the team and scale have grown: According to statistics, there are currently more than 100,000 small and medium-sized gift companies, and more than 3,000 large-scale gift shops. Fifty, these gift distributors set up multiple types of channels and radiate all levels of the market to fill the markets that cannot be covered by traditional channels. It can be seen that the Chinese gift channel is an effective supplement to any fierce competition in China's traditional channels, and it is also a blue ocean that the traditional channel competition has found on the edge of the Red Sea.
It can be seen that the current IT vendors' future of gift channels is bright and there are success stories to follow. However, the current gift channels still only serve as a powerful supplement to their own IT channels. If you want to become bigger and stronger, you must also develop your own. Brand personality, strategy for their own business development. When traditional channels want to develop gift businesses to expand their scale, they must first move from passive to active.
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