Nike Renewed Lin Shuhao Wins Endorsement Battle Peake Li Ning Loses

Jeremy Lin's renunciation has made major sporting brands smell business opportunities. Recently, domestic companies like Jordan, Peak, and Li Ning want to include Jeremy Lin as the spokesperson of the image in the newspapers. However, Nike is still a step closer. Yesterday, the reporter learned that Jeremy Lin has successfully renewed his contract with Nike, but details of the cooperation are not yet known.

On the 21st, a related person in charge of a domestic sports brand company disclosed that although the business value of Jeremy Lin was very optimistic, the American sports brand Nike was a preemptive striker and Lin successfully signed up. Although this news has not been confirmed by Nike, the Internet has been flooded with news that Nike specifically designed signature shoes for Jeremy Lin. According to reports, the word "Lin" is embroidered on the back of the shoe. Under Nike's brand name, basketball players named by their own personal names are only Jordan, Kobe, and James. Nike's attention to Jeremy Lin is evident.

Before February 5, few people knew who Jeremy Lin was. However, when the Chinese basketball player extended his miracle created in the NBA to a seven-game winning streak, Jeremy Lin became a hit. Its crazy performance also attracted sponsors from home and abroad. In fact, as early as August 2010 Nike signed Jeremy Lin, the current three-year contract has been fulfilled to the second year. As the renewal performance deadline approaches, the battle for the sports brand Lin Shihao has recently begun.

"Lin Shuhao largely represents the performance of Asian players in the NBA." The relevant person in charge of the Jordan Sports brand said that Jeremy Lin is likely to be another "outbreak point" for the NBA after Yao Ming retired. The Jordan sports brand has begun to Jeremy Lin conducts assessment and evaluation of commercial value.

Brian Mahoney of Yahoo Sports also wrote that Wen’s influence is not only in the United States, but that his reputation has become a global icon. Prior to Jeremy Lin, Yao Ming has always been a symbol of the Chinese in the NBA. His strong ability to attract gold and his idol status has made him the eighth consecutive year in the Forbes China Celebrity Sports List. "China exported Yao Ming to the NBA. Yao Ming's success in the NBA also feeds the Chinese market. The role of skin color and blood can not be ignored. After Yao Ming retired, the impact of the NBA in China dropped dramatically, but Jeremy Lin came out in due course to fill Yao Ming's retirement. After the market is empty."

According to estimates by Forbes magazine, Jeremy Lin’s current personal market value has soared to US$14 million.

However, some people are cautious about Lin Shihao’s commercial value. A few days ago, Peak CEO Xu Zhihua flew to New York and was interpreted by the outside world as grabbing Jeremy Lin. In this regard, the relevant person in charge of Peak said Liu Xiang, Xu Zhihua led the team to talk with Lin Shuhao about the endorsement of the matter, he is not very clear. However, he stressed that from the perspective of Jeremy Lin’s current exposure rate, his exposure and popularity of the brand will indeed improve, but even if Lin Shuhao is signed, the promotion effect will not be immediate for a sports brand. "Like Yao Ming, who signed with Reebok before, it also competes with Adidas and Nike, and even less than Hummer and Converse. I think brands and products are the most important. Spokespeople only enrich part of its brand language, brand spirit, and brand connotation. Play a decisive role."