In the 21st century, people's consumption of products is no longer just a matter of purely functional choice. Modern consumption is a combination of functional consumption and emotional consumption. In the 21st century with advanced science and technology, the similar products are similar in function, it is difficult to make the products unique by functional consumption, and it is more difficult to gain huge profits.
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Therefore, emotional consumption is the brand of intangible assets, it is to ensure the continued development of the brand inexhaustible momentum. A Coca-Cola leader once said: Even if a fire destroyed Coca-Cola's production base, Coca-Cola can quickly raise funds to put the product into the market. Coca-Cola has developed into a symbol of the spirit of the United States, its leaders can have such rhetoric, precisely because of a strong brand culture to consumers emotional consumer.
Only by establishing a business culture, in order to continue to innovate, eternal youth. Culture is an inexhaustible motive force for brand development.
Founded in 1985, Yingli Beauty is a large-scale international brand operation group specializing in research, development and operation of fashion underwear. In 2004, Yingzi beauty take the lead in the country to promote "love" as the core concept of corporate culture. Under the guidance of the corporate mission of "Caring for the Beauty and Health of Women, Letting Love Be Spread Worldwide", the British Beauty Group will expand its franchise chain system to more than 800 with sales outlets all over the country.
Yingxiu people believe in common values: integrity, continuous innovation, gratitude, reciprocity and win-win cooperation, teamwork, customer first, attention to detail, the pursuit of perfection. Adhering to the corporate management philosophy of "Customer Satisfaction, Customer Praise, Employee Success and Contribution to Society", the company promotes the style of "active communication and timely feedback" to show the style of "fashion, beauty and happiness", cultivate the family's professional awareness and fulfill its social responsibilities. For the heroic beauty into a Chinese fashion underwear chain leading brand and work hard.
British pride beauty will carry out the essence of brand culture to the whole process of brand management, with a unified standard, strict requirements, human services continue to career to a new milestone. I believe, under the guidance of the brand culture, the British pride and beauty will surely achieve leapfrog development.
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