Leveraging the exhibition, domestic and foreign shoe companies compete on the same stage

With the rapid recovery of the domestic footwear market, foreign shoe companies are very optimistic about the Chinese market, have chosen a more and more high-profile Dongguan shoes exhibition as a bridgehead landing in the Chinese market.

The Dongguan Shoes Show organised by Hong Kong Adsale Exhibition Co., Ltd. has an exhibition area of ​​20,000 square meters. It has a finished shoe area, a leather and material area, and a shoe machine. It attracts 500 renowned Chinese and foreign exhibitors. The organizers stated that they will devote themselves to making Dongguan Shoes Show a best platform for business purchasing, brand building, channel development and trend-setting. Foreign shoe companies share the big market in the domestic market. Italian brands with private custom as the main selling point. Cesare Baroli (1947) debuted at the Dongguan Shoes Show. The third generation of the family, ERMANNO ORSINA, made a special trip from Italy to the exhibition site and will personally customize Italian leather shoes for Chinese customers. Customers can choose the style, color, and material, and then send it to Italy for processing after being professionally measured. The head of the Baroline brand said that as the first private shoe workshop to provide custom-made Italian leather shoes in China, they will bring Italian elegance to those Chinese consumers who yearn for uniqueness and appreciation.

Through special designs, shoes that help relieve fatigue and improve blood circulation are the hallmark of South Korean shoe companies this year. It is reported that a number of participating South Korean shoe companies have performed exceptionally in the international competition for cutting-edge shoe functional competition, and will surely bring great surprises to the functional footwear industry.

Haflinger from Germany and Tatuaggi-Industria De Ealecdo Lda from Portugal are also outstanding representatives of foreign shoe companies that share the domestic footwear market. They combined footwear with a variety of elements, including design, style, and fashion, with exquisite shoemaking techniques to bring the latest trends in footwear and footwear concepts to footwear industry peers in China.

Domestic shoe companies change marketing ideas on the same stage. In addition to overseas exhibitors, domestic shoe manufacturers are also eager to try, with the level of foreign shoe companies. Wenzhou City Liren Shoes Co., Ltd., Shantou Maijin Shoes Co., Ltd., Diou (Hong Kong) International Trade Co., Ltd., Chaoan County Lili Shoes Factory, Jintailai (Hong Kong) Co., Ltd., etc. The original brand is actively participating.

These original OEMs only started to switch to domestic retail sales and create new products. They encountered a lot of confusion. For this reason, the exhibition organizer invited a senior brand and retail consultant Wu Weihong to hold the "OEM manufacturers to transform retail strategy." The seminar shared with the footwear industry elites the way in which exports were converted to domestic sales and retail sales. At the same time, in order to let transforming enterprises visually grasp the design of retail stores and the effective furnishings of goods, the conference will invite experts to build a demonstration shoe shop on the exhibition site to explain how to match the details of the shops, lighting, and furnishings. Attract customers' attention.