The advantages and disadvantages of clothing counters and monopoly

In women's business, the two most common forms are stores and counters, but most people cannot distinguish between the two. Also do not know what advantages and disadvantages of franchise stores and counters?

Stores, also known as specialty stores, are the earliest forms of apparel retailing, which specialize in one type of product or several types of products that are related to each other.

The advantages of the stores are: they can directly contact and communicate with the target consumers, have a long-term profitable operation, have strong autonomy, are easy to carry out marketing policies, and have fast fund recovery; they can fully display the brand's product lines, and decorate and display their products. There are few restrictions and the brand image is easy to show.

As a brand to take the high-end line, white-collar clothing is taking the road to the store.

Of course, there are also drawbacks in specialty stores, that is, high costs, especially the operation difficulties in different places. Miao Hongbing, chairman of the white-collar costumes of the Beijinger, was basically in the north during his ten years of business. Until March 2004, he dared to open his first store in Shanghai.

The channel design of brand clothing in the specific retail forms, you can choose to open counters in department stores, is the shop, in addition, you can also open their own stores.

For branded women's wear, entering a large-scale shopping mall to set up counters and using popular shopping malls to promote their popularity and reputation is a shortcut to establish a brand and sell products. Currently, the cooperation model between women's wear brands and department stores can generally be classified into five types: First, Japanese and Chinese-Taiwanese styles. Manufacturers and shopping malls share the risk through the form of "deduction points." They are generally called store counters.

In the actual operation process, in order to reduce its business risk, shopping malls usually require certain guaranteed bottom sales. This model is most common in the current domestic market. The second is the Hong Kong, China and Europe model in China, which means that property management is used to manage shopping malls. Shopping malls only rent venues and collect rental fees, utility fees, etc. The operating risks are all on the manufacturers, which is commonly referred to as “shop-in-shop”. Its essence lies between counters and specialty stores. The third is the buyout business model of some traditional state-owned shops. The shopping malls bear all risks. The fourth is supermarket and discount store model. The fifth is a complex model, such as ShoppingMall.