Amelie extravagant women's brand new spring and summer 2011

Brand review
Hong Kong's Haute Couture brand “Amelie riche” “luxuries” is a piece of splendid fragrance from the European court. In a modern city full of self-expressing desires, the ocean overflows with classical luxury. She is a European romantic. The new excavation and interpretation of poetry is the perfect combination of romanticism and neoclassicism. It is extremely self, noble and mysterious.

The AMELIE brand emphasizes the contouring of feminine femininity, uses a large number of techniques such as lace, embroidery, and hand-decoration, and insists on demanding every garment with a critical artistic vision. Committed to bringing the most exquisite and luxurious European dress experience to Chinese women, it strives to be the perfect dress consultant and preference brand for Chinese urban fashion women.

Brand background introduction
Since 2006, the company successfully introduced AMELIE, a well-known women brand developed by several senior international brand buyers (BCBG CHLOE GUCCI), into the Chinese market, and quickly established several direct sales and franchise stores in major Tier 1 cities across the country. With unique product advantages and excellent service management, it has created a good reputation in the industry and has a certain market share. A new concept of international dress culture was introduced into China, an ancient civilization, and people began to recognize the charm of dress. Subsequently "AMELIE" has her true Chinese brand identity "luxury love".

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