Don't let foreign clothing brands lie to your money

Some of the ingredients are falsified, and some of the formaldehyde is nowadays over-standard in China, and "brand names" seem to have become synonymous with "foreign brands." This is even more true in the clothing sales market. In the large shopping malls and specialty stores in the Mainland, the shadows of national brand clothing are rare. "Costume worship" seems to have become "drug addiction" that some people can hardly quit.

Do foreign brands really deserve our admiration?

Foreign brands that refused to apologize Recently, the Beijing Consumers' Association conducted random sampling of casual trousers at major shopping malls in the capital. As a result, many well-known foreign brands were found to have serious problems such as the content of virtual targets, excessive formaldehyde content, and unsatisfactory color fastness, and the failure rate was close to 40%. Such casual pants can cause various diseases such as dermatitis and bacterial infection. The famous Spanish brand ZARA, the British brand Marlboro, and the American brand Hush Pupp are all on the list.

According to Xing Yunying, director of the laboratory of the National Garment Quality Supervision and Inspection Center, “These inspection items are all mandatory for testing, and production is not allowed if they are not up to standard. These manufacturers not only make fraudulent use of raw materials, but even more serious is that the safety indicators have been fully achieved. Less than the national mandatory standards." However, the relevant manufacturers do not seem to care about this, Chinese consumers do not pay attention.

The ZARA, which is on the list, is a well-known casual clothing brand in Spain. It appeared in 1975. Due to its fashionable design and affordable price, it is popular among young Chinese. Since August 2009, ZARA has been detected in China for seven times in a row, but every time it is silent and does not recall any products, nor give any arguments.

After the ZARA was identified as a problem, the Global People magazine reporter immediately contacted the relevant person in charge of its China headquarters in Shanghai. The answer was: "Nothing to talk about!" The reporter went to ZARA in Xidan Joy City, Beijing. Stores and salesmen said that they were "completely unclear" about the incident. A consumer who is shopping still stubbornly said: “The quality of ZARA in foreign countries is actually very good, this is a problem of the Chinese factory.” As of press time, the reporter has not received any instructions on this matter from ZARA.

In the large shopping malls in the Mainland, salesmen are still selling for these foreign "brand names". On April 18, the reporter went to Beijing Cuiwei Mall for unannounced visits. From the perspective of product distribution, foreign brand clothing is sold on the 2nd and 3rd floors, while domestic brands are “hidden” on the 4th and 5th floors with small passenger flow. Moreover, the men's area of ​​the mall is full of Italian and French brands. The reporter found that they all use English trademarks to show their "Western style" and "identity."

Why don't Chinese brands sell in Chinese? A salesperson disdainfully told the reporter: “This is a big brand. How can there be a Chinese word?” Another store worker said: “We sell clothes to choose what customers like, and brand names will attract higher income after all. Chinese customers like to buy foreign brand names when they are rich. You can't accept this. Foreign brands are of high quality, high quality, and high levels!"

Why does ZARA, the true level of foreign brand name, “fail” repeatedly, but still “capture” the hearts of Chinese consumers? A colleague pointed out sharply: "Because it has no competitors, Chinese consumers buy it, so it does not care about quality and reputation."

Another person in the industry revealed: "Now, many foreign brand manufacturers are aware of China's 'rules of the game' - consumers in Mainland China are only concerned with the style of clothing, so they will use a lot of money for design, production basically give up Factories, and even some hand-workshops, naturally have a lot of problems with adulteration.”

In the investigation, the reporter found that ZARA is taking a “low-cost strategy” and the procurement costs are very low, so that some of the garment factories that supply them have to think of ways to “make up”. The first means to "make up" is adulteration.

At present, the price of cotton in the Mainland is about 30,000 yuan per ton, and the price of polyester is only 10,000 yuan per ton. So there is such a result: a ZARA casual trousers has a cotton content of 75% and a wool content of 20%. The polyester content is 5%, but the actual test results are 68.2% cotton content, 10.6% wool content, 15.7% polyester content, and 4.0% acrylic fiber and 1.5% viscose fiber.

The reporter also found that many shopping malls have serious problems with product sampling. A wholesaler revealed: “The sampling of the products in the mall is only a small part. There is no problem with the basic inspection. Even if there are unqualified products, in order to retain the supply of foreign large companies, the mall must also accept it.”

The reporter once witnessed the negotiation process of introducing a fashionable clothing brand in the United States to a store in a certain city. In the meantime, the person in charge of the Chinese store stated that as long as American businesses are willing to enter, their products can enjoy exemption treatment in the future, and all other conditions can be discussed.

One practitioner even revealed that: “Now most of the foreign brands that can be seen in the country are 'false foreigners'. They rely on foreign companies and claim to be their second and third line brands; some even just register abroad, starting from The English name has become a 'foreign brand of 100 years.' Due to the lack of corresponding legal restrictions, "empty shell foreign goods" made in China are increasingly appearing in the mainland market.

National brands need support In 1994, China became the world’s largest producer of garments, and garment processing exports accounted for half of the world’s total. However, "Creation in China" has been difficult to become mainstream. The loss caused by the lack of brand is huge: China only exports 30-40 cents to a shirt and sells 800 million shirts in exchange for an Airbus 380.

In the Chinese clothing industry, there are two typical examples of successful brands.

Li Ning, an athlete born, has already opened the store to Los Angeles, and is resistant to world giants such as Nike and Adidas. Li Ning said that his greatest success is advancing the "brand strategy."

Li Guilian, chairman of Dayang Creation Group, was proud that celebrities such as “stock god” Buffett put on her products. Due to Buffett’s favor, the sales volume of Genesis suits abroad has increased by 40%.

Even so, in many shopping malls in the Mainland, Genesis suits are still arranged in an inconspicuous position, giving foreign brands a foil. In this regard, Li Guilian said angrily: "This is very unfair to national apparel brands, and well-known domestic businesses should give our national apparel brand a rightful place!"

What makes Li Guilian sad is that some local governments do not care about national brands as much as they care about their children. Many government procurement projects prefer foreign goods, and some local officials even said: "It would rather buy expensive than buy it."

Experts believe that the clothing of a nation has a profound influence on the formation of its national character. At present, this situation has not been changed, our national psychology will be adversely affected for a long time, and the ethos of immortality will continue to run in Chinese society.

In recent years, from the beauty products to the powdered milk to brand-name clothing, the integrity scandals of foreign goods have cropped up. In this regard, Cai Jiming, director of the Center for Political Economy Research at Tsinghua University, believes that this is a good time for us to establish a national brand. "Our country constantly spends a large amount of **imports of high-end products, of which two-thirds are fully capable of providing domestic products. If domestic high-end products are used instead of imported products, the overall driving force for GDP will be very obvious."

Sun Ruizhe, vice president of China Textile Industry Association, recently said: “The next 5 to 10 years will be a critical period for China to fully sprint from a textile giant to a textile power country. Accelerate the promotion of brand building of the textile industry, increase brand contribution, and realize the textile industry. Successful transition is the only way to realize the goal of strengthening textile countries."

So what should Chinese consumers do on the road to achieving their goals? Analysts believe that Chinese nationals should try more to buy national brands - because of the high quality of Chinese goods are numerous! ("Global People" magazine reporter Yuan Yu)

Why over-consider foreign goods Tianshan products have problems, do not apologize, do not recall, even if the apology, lack of sincerity, even if the recall, not happy ... ...

From food to clothing, electrical appliances to automobiles, these years, the arrogance of foreign brands in the Chinese market has repeatedly hurt Chinese consumers.

Why foreign brands arrogant? The reason is simple, because it is too favored.

Some dealers, whether they are specialty stores or large shopping malls, can only be happy if they are able to have large brands.

There are also some consumers, whether they are rich or have no money, as long as they can eat, wear, and use famous brands in the ocean, as if they were transformed and their worth is doubled.

Foreign big brands, cross the international market for decades or even hundreds of years, have their own market value. We can neither ignore nor worship blindly.

After more than 30 years of rapid development, a large number of Chinese brands are rising. This is an indisputable fact throughout the world.

If the Chinese people themselves are not patriotic and blindly worship the ocean, how will our national brand go to the world? How can our nation achieve revival?

Let foreign brands legally operate in China, rules and regulations to make money, the government must strengthen supervision, and the people must also rational consumption.