I have done large and small cases and provided many services to customers. What blog marketing, what email marketing, what MSN marketing. I have always believed that the current understanding of online marketing or marketing 2.0 in the market is caught in a misunderstanding that emphasizes "technique" and neglects "this".
So what is the "ben" of online marketing? How to proceed. I have been thinking about this issue for a while. What is our core competitiveness if we do network marketing?
Then we look at the nature of marketing. STP and 4P (or 4C). STP is market segmentation, target market, and market positioning. 4P will not have to be said in detail. Now we discuss the "this" of online marketing. Since we say that we do network marketing for our customers, like the offline marketing consulting company, we plan for our customers' actual products or brands on the network, and choose our channel, which is the network access. Where is the place to show, of course, the network has a special and actual channel, there are some differences, that is, he can be independent of the store, selling on the street, so that many well-known "department stores" invite you to enter for free. That is the free publicity that the portal site gives you.
We also need to determine the price we sell on the web and what kind of promotion we use on the web.
In summary,
(1) We first analyze the products or brands we sell on the Internet, his characteristics, some of his basic sales forms on the Internet, and the sales competition of this category on the Internet.
(2) What kind of channel does our product fit on the network? Is it a topic at the portal site, such as actually renting a counter in a department store? Or build a store (your own site, BLOG, special forum) or rent a counter together with other brands to do activities, bundled sales? In short, this stage is to choose a reasonable channel.
(3) At the price level, we know that the product information such as B2B and B2C is very transparent. On the network, there is no low and only lower. What kind of network pricing is appropriate is the problem considered at this stage.
(4) Promotion level. This time is actually the management of contact points and the management of communication points. We will consider those forms that our target groups like or often touch on the network. What kind of creativity do they like? This is actually the advertising company is better at creative performance, but the network needs to be more interactive, and it is currently lacking by many advertising companies. What kind of interaction is more effective, I think it is a process of accumulation. The extension of the forest where I am located is relatively early, and the accumulation is good.
The four levels are at the core of our network marketing services company's service to others. That article is also linked to the marketing 2.0 I mentioned before. That is to say, my marketing 2.0 was mainly focused on how to carry out the promotion, saw a tree and ignored a forest, now Be a combing and supplement to yourself.
Zhejiang Shengfa Sculpture Arts Project Co., Ltd. , http://www.zjmetalsculptures.com