Sasa China Opens 25 Shanghai Target Stores at the End of Third Term of the Mainland and Seeks Cooperation with Department Stores

The Hong Kong Salsa announced on September 15 that it will open its third mainland store in Shanghai by the end of this month and plans to have 7-9 stores in Shanghai by March 2007 to further deepen the development of the mainland market.

Sasa locates Fangwei Plaza in the Caojiadu commercial circle to open its third store in the Mainland.

Ms. Liang, Director of Salsa Corporate Communications, said in an interview that the mode in which Sa Sa established the first two stores in Shanghai is different from that of the core commercial center. The Caojiadu area where Sa Sa settled is an emerging residential area. Intensive residential population and its spending power. “Sasa will not only consider commercial areas in the Mainland, and residential areas with certain spending power will also be a consideration for Sasa’s location selection,” said Miss Liang.

According to Sasha's plan in the Shanghai market, by March 2007, Salsa will open 7-9 stores in Shanghai, and the ultimate goal is to have 25 stores in Shanghai. “We are currently selecting suitable locations for the 4-6 stores that will be opened in the future,” Liang added.

In the next 2 years, Sa Sa is expected to accelerate the investment in the mainland market by opening 7 new stores each year. Within 30 years, it plans to open 30 stores and the target will be extended to first-tier cities in the Mainland including Beijing, Chengdu and Guangzhou. The goal of owning 100 stores in the mainland market in 2010.

In addition, Sa Sa is currently seeking cooperation with department stores to introduce its exclusive agency brand into department store counters. Currently, Sa Sa has cooperated with Chengdu Seibu Department Store and its sales champion, Swiss Beauty, has opened a counter at Seibu Department Store. Sasha expressed the hope that more brands under its exclusive agency will enter the department stores.

According to reports, Sa Sa developed its own brand "SaSa" last year, which is currently sold well in Hong Kong, Singapore, and the Mainland market, and has become the sales champion for makeup products in Sa Sa stores. This success has made Sa Sa confident of investing more in their own brands.

“At present, sales of our exclusive agent brands and private labels have reached 32% of the Group’s total sales, and we hope to exceed 35%, so we will also strengthen the introduction of more exclusive agency brands.