Beauty Candy Store gives you top experience Sephora at the end of the month

Recently, the black curtain that is being renovated in the North Building of Hangzhou’s Baida has attracted the attention of many girls. The big "SEPHORA" wrapped 300 square meters of space and the curiosity of countless fashion women: "When will this 'beauty candy store' open?"

On September 20, Sephora Sephora, the world's leading cosmetics retailer under the LVMH Group, formally introduced its business model of Sephora.com, the most successful shopping site in the United States, to the Chinese online store. Although China's eighth store will wait until the end of the month to reveal its true colors, online experience still offers a chance to explore Sephora's charm. In the first stage, free-brand and exclusive-selling brands such as Phyto hair care brand, LIERAC liquefaction brand Lilac, and bath brand LCDP Lanxibi can be purchased online. It is expected to be fully introduced in early 2007. The goal of the brand sold by offline stores.

Open Experience: Free Makeup

29 yuan a long mouth hair clips, 69 yuan grinding nail sticks, 59 yuan hard nail polish ... ... in the Xujiahui store, in the face of pink eyes, the girls' hands just picked up favorite gadgets, eyes However, he was involuntarily attracted by the other, and his eyes were too busy. Products of the first-line brands such as L'Occitane, Clinique, Lancome, Shiseido are all displayed in an open format, allowing girls to try it out in the store.

"This is a stress-free experience." Xiao Wei, regional manager of Sephora, guided us and picked up a bottle of perfume spray, feeling the fragrance. On the other side are busy makeup artists. “Some guests have a banquet or an event at night and will come to invite our makeup artist to free makeup.” Xiao Wei quipped, “Even if you can even come in and spray your perfume before going to work during the day. Sephora hopes to be as kind and casual as home. Instead of high-end brands consistently superior."

Hangzhou is the third city to travel 12 years ago

“If you want to know where the next shop will be, check out the order I visited in China 12 years ago.” Thierry Jaugeas, China president of Sephora Asia Pacific, faced us in Hangzhou. When experiencing the experience, I said happily: “Shanghai, Beijing and Hangzhou are the order in which I traveled. I fell in love with Hangzhou. So we came this year.”

In the face of the strong market of high-end cosmetics in Hangzhou and the mature rivals in the top 100, Zhou Jisi confidently said: "We are different." In his opinion, Sephora chooses cosmetics as the most critical quality, and secondly responds to customers. Demand. “Unlike the counter sales model, we are neutral. All beauty consultants will receive uniform and individual brand training, so what they have to do is really recommend the best skin care products for their customers.”

The impression of Hangzhou girls: They will use perfume

SEPHORA has conducted investigations before entering the Chinese market. Therefore, when it cooperates with the brand, it will select some of the most popular products. The products in each store in the country are the same. According to Yan Yajun, general manager of China's mainland, after entering Hangzhou, he will also collect feedback from customers based on actual sales, in order to adjust the product line in the future. After all, they often become new, unique products and gadgets are magic weapons to attract girls.

Compared with foreign countries, the biggest change of SEPHORA is that the proportion of skin care products is as high as 65% to 67%, while in foreign countries, the proportion of perfumes is very high, and the data in France in 2005 was 59%. "12 years ago, I think Hangzhou girls are beautiful, but they do not know their beauty. After 12 years, they are beautiful and they know how to make themselves more beautiful." Zhou Jisi said with a smile, "They will use perfume, though not much. , but start to like it. This is the biggest change."