Teaming up with Starbucks Nestle brand to cut into high-end ice cream market

In June of this year, Nestle will launch an ice cream price of around $10, officially entering the high-end ice cream market, which will be sold at the Starbucks Coffee Chain Store.

According to sources in Nestlé Shanghai, the specific details for launching such high-priced ice cream are not yet fully planned, but sales outlets have been basically established and will be sold at the Starbucks coffee chain, which is also a recent cooperation project between the two.

Since the beginning of this year, the price of sugar has remained high. Nestlé, Guangming, Mengniu and Other companies had previously said that the increase in costs will not affect product prices. Subsequently, at this year's various cold drinks conference, companies turned to high-end markets, and more than 2 yuan of cold drinks became the main product. Earlier this year, Nestlé released a new product with a price of 1 yuan and 2 yuan each, and the remaining 13 kinds of products have a price of 2.5 yuan or more. Therefore, industry analysts have analyzed that this year, companies favor the mid- to high-end cold beverage market, and may hope to use high profits to dilute the impact of high costs.

It is reported that through a series of global acquisitions so far this year, Nestlé currently holds a 17.5% share of the global ice cream market.