Witness the power of the new generation
Blooming elegant light fashion light
On December 7-10, Corabit's 2020 Autumn and Winter New Product Launch Conference was held in Guiyang, Guizhou. 500 guests from across the country gathered together to witness Koala Bit's "taste · bloom".
(Kola Bit 20 Fall Winter Conference Site)
keep increasing
Is the business mission of every company
The global economy is slowly declining, and the total retail sales of apparel social consumer goods have entered a slow growth from the rapid growth in the past. Men's wear, women's wear, casual wear, and sports wear have shown single-digit growth in all types of apparel in China, but children's wear has maintained double-digit growth. Good posture.
As a leading one-stop out-of-service brand for the new generation, Koala Bit has grown rapidly in the industry since its establishment in 2018. By the end of 2019, there were more than 1,000 outlets, which became the benchmark for the efficiency of counters in the infant and child industry across the country.
(Speech by Mr. Deng Qingyun, Chairman of Kola Bit)
Diverse Outreach Market
Accelerate into the first echelon of baby clothing
Cooperating with the implementation of branding and specialization strategies, combining the market competition and the development trend of diversified channels, Koala Bit focuses on specialty stores, supplemented by maternal and child system counters, and develops specialty stores through all channels, increasing its presence in shopping centers Large-scale maternal and infant chain stores), commercial pedestrian streets, department stores, shopping malls, outlets and other commercial stores.
(Mr. Yu Xiangrong, General Manager of Kola Bit, makes strategic planning for brand development)
Low investment and high return 0 risk
Store Support Policy
â‘ Shelf support: 100%
â‘¡ Rental subsidy for monopoly channels
â‘¢ Subsidy for image props in monopoly channels
â‘£Blasting support for opening performance
⑤ Operational assistance: VMD display, merchandise, sales, V club management and maintenance, etc.
Join forces and practice internal skills
Professional brand development and branding
At the meeting, Yu Xiangrong, general manager of Kola Bit, said that in the past two years, Kola Bit has taken a multi-pronged approach in brand design, supply chain upgrades, system development, and smart retail to help professional and brand development.
Introduce international design forces and external expert consultants to enhance product capabilities.
Integrate high-quality supply chain resources to ensure that product quality is at the leading level in the industry.
Digital empowerment: comprehensively upgrade internal systems, including brand image systems, digital systems (SAP, Taoxun, CRM, PLM, etc.)
Join hands with Anzheng Fashion, a well-known listed company in A-shares, to build a children's industry chain platform and become a one-stop global service provider for children's fashion.
Comprehensive upgrade of brand image
Create a lifestyle brand for infants and young children
At this new product launch conference, Koala Bit unveiled the newly developed 2.0-generation image veil. This image upgrade combines brand and product characteristics to develop a comfortable and elegant art space, a light atmosphere more suitable for children, a more beautiful and convenient display mode, and create a lifestyle place for infants and young children. This image upgrade is not only an upgrade of consumer services, but also a breakthrough innovation of the Kola Bit brand.
(Brand Center Director Li Fengxin explained the image)
Extreme taste
Become a companion of the new generation
Corabit, with French descent, will continue to provide natural and comfortable fabrics to provide high-quality products for infants and young children during the autumn and winter new product launch conference this season. At the same time, product categories are subdivided, and internal and shoe accessories are developed to enrich the mix and make the product more competitive.
(Kola Bit New 2020 Fall Winter)
It is reported that the new product of this season is the first set of products led by the Korean creative director Guo Jishu, leading the product planning team, by digging consumer portraits and market trends, starting from the product's large-structure thinking.
In this season's new product launch, Kola Bit fully interpreted her role as a companion of the new generation through multiple sets of childhood themes.
(Photo: Kola Bit New 2020 Fall Winter)
Empowering symbiosis, taste blooming. 2020 will be a year of striding forward. Kolab will continue to strengthen the upgrade of brand power, form brand potential and brand awareness in the infant industry, and achieve greater strides!
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