Social entrepreneurship is no longer the main battlefield for men.
More and more women have joined the entrepreneurial army.
At present, there are more and more entrepreneurial projects that women can choose from.
One of the most popular among women is underwear joining.
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Well,
What is the development prospect of the underwear joining market,
How much does it cost to open a lingerie franchise?
1. Prospect of underwear joining market
Regarding the prospect of the underwear joining market, in fact, from the development track of the underwear market in recent years, and the changes in consumer demand, we can judge that the prospect of the underwear development market is very broad. More importantly, the attributes of underwear also determine its strong developability.
Underwear is a kind of intimate clothing. Consumers pay great attention to the quality of their products. Currently, there are more and more categories of underwear products. In addition to the bras and underwear that we call daily, yoga clothes, pajamas, and homewear are all underwear Category, category diversification also determines that the underwear joining market has a larger development space.
GUIMI
Health and comfort
At present, there are many well-known underwear brands in China, and many well-known brands are deeply loved by female consumers. The most important thing for women's stores to join is that the quality of the products must be popular. Because of intimate clothing, consumers value quality and wearing comfort most.
And women's underwear is a necessity. Many women now pay attention to their physical health, and women wear underwear every three months. So the chance of repeated consumption is very high. If most customers can be turned into loyal customers, sales will naturally increase.
With women's deep understanding of underwear, underwear is divided into girl underwear and adjustable underwear. Whether it is a girl's underwear or an adjusted underwear, there will be a very variety of choices in style. Underwear and sports underwear, underwire underwear, underrimless underwear, the variety of styles and functions can meet the consumption needs of many different people, so women's underwear stores have a large consumer market.
2. How much does it cost to join an underwear store?
As for another issue that everyone cares about, how much it costs to open an underwear franchise store depends on various factors such as the brand, the size of the franchise store, and the location. Among them, the brand and store size have the largest impact on investment costs. First of all, the impact of the brand on franchise costs: the franchise fee and purchase cost are determined by the brand. In addition, various charging items such as decoration, rent, and even promotional costs may also differ due to different policies of the franchise platform. For example, boudoir has given investors a lot of economic benefits on the joining policy, so compared with some other well-known underwear brands, boudoir investment cost has a clear advantage.
The effect of store size on franchise costs is easier to understand. Under normal circumstances, the larger the store size, the higher the investment cost. On the contrary, the smaller the store size, the lower the investment cost. Of course, the specific investment must be calculated in conjunction with the economic development level of the city where the investor is located and the exact location of the store.
3.Beauty secret underwear
As a representative of the well-known health-adjustable underwear brands in China, Guidi has a very high reputation internationally, but Guidi has always insisted on waiving the initial fee and providing investors with financial benefits in terms of decoration. In addition, boudoir has the advantage of purchasing.
Because Guimei owns two major self-built manufacturers, it can provide investors with direct supply services for manufacturers, avoiding middlemen, and thus greatly reducing the purchase cost of investors. Coupled with the boudoir also has rebates on purchases and sales. Therefore, the investment cost of boudoir is much lower than some other well-known underwear brands with the same influence.
4 Conclusion
According to the analysis, the prospect of the underwear joining market is very optimistic. In the next few years or even ten years, the underwear joining will still be a popular entrepreneurial project.
How much does it cost to open a lingerie franchise? If it is a small underwear franchise, the average investment cost is between 40,000 and 80,000 yuan. If it is a medium-sized underwear franchise, the average investment cost is between 80,000 and 150,000, and the investment cost of large underwear franchise stores is often Above 100,000 yuan, some even reach hundreds of thousands.
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