Together with Edison, become a creative customer

"HealtheworldMakeitabetterplace", Michael Jackson's "HealtheWorld" has been plagued by countless people's dreams of saving the world. But there are more people who have already started their actions before the world gets worse: the "Children's Gallery" charity in the circle of friends, the ant forest that makes people steal the green energy, the ITS Yangtze River plan that cares about the environment and people... Enterprises, small to individual, actively collaborate to initiate social innovation in solving specific problems, and do their best to "save the world."

The people who save the world in the movie are called "heroes," but in life they are more willing to use "ChangeMaker" to describe themselves. "When everyone says that the world is getting worse, the first thing we should do is not to complain, but to make it better through action."

创客客改世界新Style

The so-called innovation customer was first proposed by Ashoka, a public welfare institution supported by American international social entrepreneurs. Chuangbian has empathy, team spirit, leadership, and innovation spirit. They are confident, do not set limits for themselves, can use social support, seek solutions to various social problems, and stimulate and complete changes.

This group of innovation has done a lot of good things.

Some time ago, the "Children's Gallery" charity project in the circle of friends was detonated, and the public's understanding of the art public welfare project was refreshed in the form of "Internet + public welfare + art". The WABC barrier-free art path behind it also went from behind the scenes to the front of the stage, so that more people can understand the innovative style of the public welfare field, which is undoubtedly a powerful action of creating a “magic-inspire-change”.

From the various fields of clothing, food and shelter, the company has actively collaborated through cross-departmental, cross-organizational and cross-disciplinary cooperation, and has its own strengths to promote the resolution of specific social problems. Jeans such as fashionable and concave-looking jeans are the important black hands of water pollution and textile chemical pollution in the eyes of Chuangbian. For this reason, the Cowboy Innovation Alliance unites the entire denim supply chain, from fiber to spinning, from fabric. Promote the environmental development of the denim industry by going to clothing, washing water, from retailers to channels, from trading platforms to media and education. In the daily attention of people, things and things, well-known designers from Hong Kong have launched the “No, Perfect” plan to let the public see their value by repackaging and designing waste materials and unnecessary items. This will raise the awareness of the public to make good use of resources and make the society more environmentally friendly and harmonious. In the use of new materials, a company called stone-made has been promoting the use of stone as a raw material to replace plastic bags, replacing traditional chemical raw materials with stone-plastic polymer materials, and providing a series of environmentally-friendly daily necessities to the society.

More and more innovations are driving the world to change in a better direction, but innovation is not something for someone or a company. It needs to include more government departments, non-profit organizations, enterprises, and teams in action. Even individuals, like countless tributaries, flow into the Yangtze River and rush forward.

On November 18th, Intertek will cooperate with WABC Barrier Art, Stone, Asian Cowboy Innovation Alliance, Green Bud Foundation, Hong Kong CoLAB and other institutions to create a transformative customer force - social responsibility in the era of innovation "With the theme, with the dedication to social responsibility, in the way of talk show, tell the "one yuan to buy paintings" public welfare, stone-made plastic bags, jeans environmental protection road, Pearl River water joint protection action, "no, perfect" plan, Encourage fresh and innovative projects and cases such as rural women and share experiences and experiences on social innovation practices.

Genes are the power to change the world

In the field of social innovation, Chuangke has a variety of identities. For example, Intertek Group, which is behind the “ITS Yangtze River Plan”, is an organization that provides comprehensive quality assurance services. WABC Accessibility Arts behind “Family Gallery” It is a private non-profit public welfare organization. Behind the “No, Perfect” plan is a design company...

In talking about why it will participate in the social innovation initiative, Intertek's Genesis Genes may be traced back to its founder, the great inventor Thomas Edison.

After experiencing countless experimental failures, Edison finally lit the first light bulb and opened a new chapter for human life. It was one of the earliest innovations. Edison's Generic Genes also continue to be in the service details of Intertek's testing, testing, certification and other quality assurance.

Through the examples and explorations of the Gengchang guest site to make the world a better place, “Creating TALK”, Intertek and many co-sponsoring organizations will practice “creative” and “change” with the positioning of industry innovators. "Inspire the public to create potential gene mutations, attract more professionals to pay attention to social issues and participate in social innovation." At the same time, through the six cross-border innovation projects on the scene, we will broaden our horizons and master innovative methods to guide more innovative innovations in social and public services, thereby promoting China's creative power, improving social problems and creating a better life.

Whether it is to improve the micro-innovation of the environment, pay attention to the micro-public welfare of the disadvantaged groups, or the new idea of ​​the business model, or just want to activate the Genes of the Creator... On the afternoon of November 18, the ranks of the change-makers are waiting. More people join and become a ChangeMaker that lights up human life like Edison!

Creating a Changing Power, Creating a Changing Power, Social Responsibility in the Age of Social Innovation

Time: November 18, 2017, 13:30 PM

Venue: Qike United Innovation Community, 5th Floor, CITIC Plaza, Guangzhou

Editor in charge: Zhou Lingling

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