At the mouth of Donggaozhuang Village in Qinghe County, Xingtai, Hebei, the first home was Liu Yuguo’s five houses. Six or seven young people are busy at the computer. This is the online customer service that he recruited from the nearby village. In the daytime, people think that they are in a writing room where white-collar workers gather. The partial rooms are customer service centers, logistics packaging centers, warehouses, and small-scale processing workshops.
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You can't imagine that this is a company with an annual sales of more than 10 million yuan and a monthly profit of more than 200,000 yuan. What the company sells is just that.
What is even more imaginable is that Dong Gao Zhuang Village has become a well-known “shopping villageâ€. More than 400 households in the village have more than 300 households open online shop on Taobao, with annual sales of 100 yuan. More than 20 million yuan have been reached. In 2009, Dong Gao Zhuangcun sold more than 300 tons of cashmere through its online shop, with sales of more than 20 million yuan, and the sales area covered the whole country.
Liu Yuguo, who grew up in Dong Gaozhuang Village since he was young, started from selling cashmere yarn and has annual income of 30,000 to 40,000 yuan. In early 2008, he touched the net for the first time and became the first person in the village to sell yarn online. In the first month, he earned 4,000 yuan.
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Liu Yuguo frankly stated that when he first opened the shop, he was anxious to "make the business bigger." He took a good idea. In order to earn reputation and praise, he traded back and forth, and was finally punished severely by Taobao. "Now my shop is no reason to return." Liu Yuguo said. This also gave him a rapid increase in the credibility of Taobao, went straight to the two crowns.
At the end of 2008, Liu Yuguo completely stopped the traditional channel business and single-mindedly dedicated Taobao shop. Today, his new plant to invest 3 million yuan will be completed.
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Sun Lianling, director of the management committee of Qinghe Cashmere Products Market, told reporters that there are 370,000 people in Qinghe, and there are 80,000 people working directly in the cashmere industry. Now the deposits of residents in Qinghe County have broken through 8 billion yuan, most of which are created by the cashmere industry. He introduced that the annual sales of online stores are now around 300 million yuan.
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